(February 12, 2016) AUBURN HILLS, Mich. — Ram Truck says it continues to build the best pickups. For example, the Ram 1500 EcoDiesel delivers the industry’s best fuel economy at 29 miles per gallon (mpg). Ram’s Heavy Duty truck line owns best-in-class towing at 31,210 pounds and best-in-class torque at 900 lb.-ft., but Ram Truck has held one title longer than any production pickup: the most off-road-capable. Engineered to conquer the great outdoors, the 2017 Ram Power Wagon receives all-new exterior and interior design elements to match its aggressive behavior and off-road biased lifestyle.

For 2017, Power Wagon will top a lineup of off-road trucks that includes Rebel and the 4x4 Off-road Package and will support the Ram brand’s claim to being the off-road truck leader.

Based on the Ram 2500 Heavy Duty 4x4 Crew Cab, the Power Wagon features a number of off-road-specific enhancements, including a unique suspension with more than two inches of lift, locking differentials and a 12,000-lb. winch, giving this beast a significant advantage over all production pickups.
 

“The Ram Power Wagon is an off-road, all-access pass, removing the limitations, instilling confidence and allowing owners to reach areas of recreation and lifestyle not attainable with any other pickup,” said Mike Manley, head of Jeep Brand and Ram Brand, FCA - Global.

“The 2017 Ram Power Wagon delivers to those who travel into extreme terrain, while providing the towing and payload capability required in a heavy-duty truck.”
 
The 2017 Ram Power Wagon engineering efforts include a best-in-class 410 horsepower, 6.4-liter HEMI V-8 engine.
 
“Dating back to 1945, the Ram Power Wagon’s heritage holds a distinctive position in the Ram Truck lineup as an example of engineering innovation and off-road capability,” said Rob Wichman, Director – Ram Truck Engineering. “For 2017, the Power Wagon’s best-in-class, can-do toughness is matched by can’t-stop-me looks.”

The Power Wagon nameplate was initially produced from 1945 through 1980. Early trucks were based on the Weapons Carrier (WC) series of Dodge ¾-ton military-use trucks built during World War II. The Power Wagon went on to become a well-known civilian vehicle. The iconic truck was reintroduced in 2005 and now exists as an independent model in the Ram Truck lineup.
 
The 2017 Ram Power Wagon backs up its “ultimate off-road truck” claim with a new exterior design that leaves little doubt as to its capabilities.

Similar to the Ram 1500 Rebel, the new Power Wagon has an all-new grille with a prominent Billet Silver “RAM” letter badge. The larger blacked-out grille is bookended by Black bezel bi-functional projector headlamps with LED marker lights. The vent-stamped hood also includes a Gloss Black graphic, which occupies mid-hood to the windshield.

Truck color dictates the Power Wagon’s graphic features. While the optional two-tone, lower Black paint is carryover, the design team pulled a popular graphic from the late 1970s for the profile. The 2017 model receives a thick vertical stripe aft of the cab with “Power Wagon” in a large rotated font, paying tribute to an admired design from 36 years ago and providing quick identification of the Power Wagon model. The optional graphics come in two slightly different color variations, depending on vehicle paint. Bright White, Flame Red, Bright Silver, Blue Streak and Granite Crystal receive Gloss Black graphics, where Black Power Wagon’s are covered in Bright Silver graphics.

Front and rear bumpers receive a healthy dose of powder coating. The bold front bumper effectively hides a Warn 12,000-lb. winch, roller fairlead and 125 feet of line with nothing visible except a single heavy gauge steel cable and dozer-size hook that attaches to one of the two massive front tow hooks. All-new and unique to Power Wagon, the 17-inch forged, multi-surface aluminum wheels with Silver outer and Matte Black inner are bound in 33-inch tires and feature exposed lug nuts with a small center cap.

The blacked-out theme continues on the flanks, where wheel-arch moldings, badges, mirrors and lower body panels create a distinctive appearance.

Continuing around to the rearview is a 324-point bold original font “RAM”-stamped tailgate with blacked-out lettering. The Power Wagon Gloss Black graphics meld with the Black powder-coated rear bumper and Black bezel tail lamp housings. A black “Power Wagon” decal crosses the bottom of the tailgate.

The 2017 Power Wagon includes an optional backup camera in the tailgate, providing a better field of vision when maneuvering. Also optional is Ram’s exclusive cargo-view camera. This unique view allows owners to monitor bed loads without turning around. A touch screen toggles your choice on the Uconnect 8.4, alternating the view from tailgate to truck bed. Additionally, a new optional tri-fold tonneau cover is embossed with the Ram logo.
 
The Power Wagon also is available as a Tradesman Crew Cab 4x4 model. Although this option does not include the same interior and exterior design elements, it does include the same unique off-road equipment, including the winch, lockers, larger tires, electronic disconnecting sway bar, suspension and under-body armor. Monotone paint covers this package. The grille-surround and inserts are from the Tradesman model and are colored Black as are the headlamp filler panels and wheel flares.

Undeniable numbers tell the best-in-class story of the standard 6.4-liter HEMI 16-valve V-8 engine: 410 horsepower at 5,600 rpm and a peak torque rating of 429 lb.-ft. at 4,000 rpm. The engine calibration is unique to Power Wagon to enhance its off-road maneuverability and finesse. When driving in four-wheel-drive "Low," the throttle response softens and the idle speed increases by 100 rpm (from 650 to 750 rpm) providing added control when ascending and descending off-road obstacles at slow speeds.
 
The legendary HEMI architecture provides the foundation of the 90-degree V-8 engine. But its advanced technology is decidedly forward-looking. Cooled exhaust-gas recirculation (EGR) delivers greater efficiency and elevated refinement. These attributes are manifested in reduced pumping losses and lower emissions.

Pumping losses are further reduced by variable-valve timing (VVT). Efficiency is a hallmark of the 6.4-liter HEMI V-8, starting with the company’s Fuel Saver cylinder-deactivation technology. When conditions allow, as in highway cruising, the system seamlessly shuts down four cylinders to conserve fuel. The engine features an active dual-runner-length intake manifold optimized specifically for the Ram Heavy Duty lineup. The result is improved low-end torque without sacrificing high-end power.