(September 26, 2010) Chrysler has unveiled the most luxurious Ram Truck ever produced by the company. Named the Ram Laramie Longhorn edition, the Ram lineup’s most well-appointed model is designed for the owner who needs a truck for work or play, but won’t settle for anything but the finest quality and refinement.

Inside and out, Laramie Longhorn is loaded with remarkable features.

“The Ram Laramie Longhorn edition is going to share a driveway with some fine luxury cars,” said Fred Diaz, President and CEO Ram Truck Brand. “The only difference is the Ram Laramie Longhorn edition is going to be the vehicle with the fulltime job — towing the horse trailer, taking the crew to the game, picking up supplies. It’s ready to go from the dirt to downtown.”

Ram Truck officials unveiled the Laramie Longhorn in the heart of Truck Country: the State Fair of Texas.

“We took Ram Laramie Longhorn’s design cues from traditionally handcrafted, time-tested wares, such as the antique pocket watch, a fine pair of hand-tooled leather cowboy boots, a collector’s-grade shotgun or a horseman’s saddle,” said Ryan Nagode, Design Program Lead. “The metal work and leather work are second to none.”

TheLonghorn edition is equipped with 20-inch chrome-clad aluminum wheels, while 2500 and 3500 single-rear-wheel models roll on polished aluminum wheels. Ram 3500 duallies get polished aluminum wheels with Laramie Longhorn edition-badged center caps.

A full leather interior, engraved details and burled walnut woodgrain surfaces lend the Longhorn edition an unmatched level of sophistication and style.

Laramie Longhorn comes equipped with all of the standard equipment found on the top-level Ram Laramie and adds a navigational radio, remote start, back-up camera, front ventilated seats and rear heated seats. Power adjustable pedals with memory and front heated seats with 10-way driver’s adjustment — standard on Ram 1500 Laramie models — are also added to Ram Heavy Duty Laramie Longhorn editions.