(October 21, 2022) In 1900, Rolls-Royce co-founder, Charles Rolls, prophesied an electric future for the motor car. Having acquired an electric vehicle named The Columbia Electric Carriage, he foresaw its suitability as a clean, noiseless alternative to the internal combustion engine — providing there was sufficient infrastructure to support it. Today, more than 120 years later, the time has come for Rolls-Royce Motor Cars to fulfill the prophecy of its founding father.

This prophecy could not have been fulfilled without a more recent promise, when Rolls-Royce CEO, Torsten Müller-Ötvös, made a public commitment to electrification by announcing that he would bring a fully-electric Rolls-Royce to market within the current decade. Charles Rolls’ prophecy and Torsten Müller-Ötvös’ promise led to an historic moment. In September 2021, the marque confirmed that it had commenced testing of Spectre, the first Rolls-Royce to be conceived and engineered from the very beginning as an electric car.

To ensure that this transformative motor car was sufficiently prepared for the most demanding consumer in the world — the Rolls-Royce client — the marque devised the most exhaustive testing program it had ever conceived. Spectre is being subjected to a journey of more than 2.5 million kilometers, simulating more than 400 years of use for a Rolls-Royce. On its completion in 2023, Spectre will represent a prophecy fulfilled, a promise kept and an undertaking completed.

Spectre is not only an historic moment for Rolls-Royce, but also an historic moment for electrification – with Spectre, the marque confirms that the technology has reached a standard that can contain the Rolls-Royce experience. To that end, Rolls-Royce has confirmed that by the end of 2030 its entire product portfolio will be fully-electric.

Spectre is more than a motor car. It is a statement of intent and a symbol of a bright, bold future as Rolls-Royce progresses into an all-electric era. This commitment to an all-electric powertrain will only enhance the Rolls-Royce experience — instant torque, silent running and the sense of one imperceptible gear have defined the characteristics of an extraordinary canon of products dating back to the very first Rolls-Royce, the 1904 10 H.P.

With Spectre, Rolls-Royce has harnessed a revolutionary ‘Decentralized Intelligence’ system that allows for the free and direct exchange of information between more than 1,000 vehicle functions, further elevating the marque’s celebrated quality of ride. Its designers have captured a contemporary yet timeless aesthetic that significantly progresses the brand’s iconography as it embarks on its electric age. Its craftspeople have created a suite of contemporary prêt-à-porter personalization possibilities, including Starlight Doors and Illuminated Fascia, inspiring clients to realize their own Bespoke visions.




In unveiling Spectre, Rolls-Royce sets a new precedent in the creation of an entirely original class of motor car: the Ultra-Luxury Electric Super Coupé. This designation refers to Spectre’s indulgent proportions, specified in response to a commitment that there is no greater luxury than that of space.

The marque’s designers are deeply rooted in the context occupied by their motor cars. Therefore, their inspiration is drawn from worlds far beyond automotive, including haute couture, modernist sculpture, nautical design, tailoring and contemporary art. In conceiving the principal sketches for Spectre, the marque’s creatives were drawn to modern yacht concepts, specifically the clarity and precision of line, intelligent use of reflection and application of taper to emotionalize silhouettes.

From the front, Spectre’s split headlight treatment is intersected by the widest grille ever bestowed on a Rolls-Royce. The vanes of the Pantheon grille are now smoother in section and a flusher fit, designed to help guide the air around the motor car’s front.

The relaxed angle and polished stainless steel finish of the grille does much to enhance Spectre’s presence using environmental reflection. Along with an aero-tuned Spirit of Ecstasy figurine – itself the product of 830 combined hours of design modeling and wind tunnel testing – the grille enhances the motor car’s unprecedented drag coefficient, which at just 0.25cd makes Spectre Rolls-Royce’s most aerodynamic motor car, ever.

Inside, Spectre is provisioned with the most technologically advanced Bespoke features yet, drawing inspiration from the timeless mystique of the night’s sky. For the first time on a series production Rolls-Royce, Spectre is available with Starlight Doors, which incorporate 4,796 softly illuminated ‘stars’. The coach doors can also be commissioned with a backdrop of wood Canadel Panelling, which takes its name from the cove in the South of France where Sir Henry Royce and his design team spent their winters.

The ethereal night-time theme continues with Spectre’s Illuminated Fascia. Developed over the course of two years and more than 10,000 collective hours, it incorporates the Spectre nameplate surrounded by a cluster of over 5,500 stars. Located on the passenger side of the dashboard, the illuminations are completely invisible when the motor car is not in operation.

Alongside the extraordinary, illuminated surfaces, Spectre is equipped with a completely redesigned digital architecture of luxury named SPIRIT, presented in quintessential Rolls-Royce style. Not only will SPIRIT manage the motor car’s functions, but it is seamlessly integrated into the marque’s Whispers application, allowing clients to interact with their car remotely, and receive live information curated by the marque’s luxury intelligence specialists.

2003 saw the first Goodwood-era Phantom, built upon its own Bespoke architecture. This renaissance of the brand was Rolls-Royce 1.0. Following this, the ‘Architecture of Luxury’ was conceived – a new, highly flexible all-aluminum space frame architecture, and visionary feat of engineering, that could be tailored for electric drive, as well as today’s Phantom, Cullinan and Ghost models, and Coach-build projects.

This expansion of the marque’s offering was Rolls-Royce 2.0. The ability to tailor the Architecture of Luxury for electric drive was a fundamental consideration when it was first conceived. However, it is only now that electric drive technology is advanced enough to fulfill the Rolls-Royce experience. The introduction of a fully-electric powertrain and Decentralized Intelligence into the marque’s portfolio represents Rolls-Royce 3.0 and the beginning of the bold new all-electric era.


The final power, acceleration and range figures are still being refined, as the extraordinary undertaking of finessing Spectre enters its final phase before concluding in the second quarter of 2023. Preliminary data shows that Spectre is expected to have an all-electric range of 320 miles and offer 663 pound-feet of torque from its 430kW (576 hp) powertrain. It is anticipated to achieve 0-60 mph in 4.4 seconds.

With many months of testing and optimization of Spectre still ahead, these figures are subject to change ahead of official confirmation prior to market launch in Q4 2023.