Planet Fiat opens in Miami; stores now number more than 100

(September 2, 2011) Already owning a Chrysler, Jeep, Dodge, and Ram Truck dealership in Miami, it only seems appropriate that father and son team, Walter and Scott Ritter, add a FIAT studio to their automotive family tree. And that is just what they have done.

Planet FIAT is adjacent to the Ritter's other Chrysler Group brands dealership and is the 12th FIAT studio to open in Florida.

Walter and Scott spent four months creating a trendy and welcoming studio out of a used car facility that is located just west of Miami International Airport and near the Dolphin Mall and Miami International Mall.

“The Fiat 500 is totally unique and fits the market we're in today,” Scott Ritter said. “There's a broad appeal here in Miami for this car's unique design, fuel economy, and great value. Simply put, it's the right car and the right time.”

There is a spacious 3,500 square feet available in the showroom that will now display the 2012 Fiat 500 and 500c.

“We now have more than 100 open FIAT Studios across the United States,” said Laura Soave, head of FIAT Brand North America. “We will continue growing our network adding more FIAT Studios almost weekly through the rest of this year. We welcome Planet FIAT to our growing network.”