Peterson to spotlight 'deconstructed' Iron Man Audi R8 V10 installation

(April 29, 2019) LOS ANGELES — The Petersen Automotive Museum has announced it will feature a deconstructed Audi R8 V10 originally driven by Marvel Super Hero Tony Stark in its upcoming “Hollywood Dream Machines: Vehicles of Science Fiction and Fantasy” exhibit, opening to the public on May 5. The unique installation, inspired by the work of famed Swiss artist Fabian Oefner, will offer visitors a unique view into the complex inner workings of the iconic vehicle.

The exhibit, produced in collaboration with Comic-Con Museum, will also feature over 40 additional iconic Hollywood vehicles, artwork, props and costumes. The museum will also host an opening reception on the evening of May 4.

The unique Audi R8 V10 installation will feature an “exploded view” of the actual vehicle by suspending the car’s many components in midair on wires. Carefully staged alongside one of the iconic red and gold armored Iron Man costumes worn by Robert Downey Jr.’s character, the installation will give exhibit attendees the opportunity to contemplate the high-tech vehicle in an Instagram-ready display. In addition, the display will commemorate the 10th anniversary of the 5.2 FSI V10 engine in the Audi R8.  

The exhibit will also include the futuristic Audi RSQ concept, famously driven by Will Smith in his role as Detective Del Spooner in “I, Robot.”

“We’re proud to highlight Audi and Marvel Studios’ connection in ’Hollywood Dream Machines,’” said Petersen Automotive Museum Executive Director Terry L. Karges. “This exhibit is a love letter to the science fiction and fantasy vehicles that spark our imaginations and the amazing technology of both Audi and Iron Man are a perfect example of this.”

Built to commemorate the 10th anniversary of the collaboration between Audi and Marvel Studios, the installation will highlight the parallels between the cutting-edge technology used by Iron Man and the world-class engineering developed by Audi. Tony Stark has driven multiple generations of the Audi R8 in the Marvel Cinematic Universe and will get behind the wheel of his new electric supercar, the Audi e-tron GT concept in “Avengers: Endgame,” which opened nationwide this past weekend.

“Just as Audi celebrates 10 years of collaboration with Marvel, the V10 engine powering the Audi R8, the halo vehicle of our brand, celebrates its 10th anniversary, as well,” said Loren Angelo, vice president of marketing, Audi of America. “This installation is a great way to pay homage to the iconic ‘supercar for superheroes’ and for our brand to continue to inspire and delight our fans.”

To celebrate the 10th anniversary of the V10 engine, a limited edition Audi R8 V10 Decennium will be released this year to mark this important chapter in the Audi brand’s storied heritage. The last 50 units of the special edition, numbers 173 to 222, will be available in the U.S. from of a limited global production of 222.

Other key vehicles in the display will include the Warthog from “Halo,” the time machine from “Back to the Future,” the Weyland Industries RT01 Group Transport from “Prometheus,” Bumblebee from the “Transformers” series, the GM Ultralight from “Demolition Man,” Batmobiles, along with a uniquely immersive Microsoft HoloLens experience.

“Hollywood Dream Machines” will run through March 15, 2020.