Now there's even 150 more ways to customize Fiat 500

(July 29, 2011) There's already more than 500,000 ways to customize your FIAT 500 between paint colors, graphics, and seat colors but now, Mopar is adding more than 150 different way to accessorize the car as well. No one wants to drive an ordinary car, here's a way to make sure your Fiat 500 stands out among the crowd.  

“The Fiat 500 is one of the most accessorized vehicles in Europe,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group's service, parts and customer-care brand. “We expect that trend to continue here in North America and will offer more than 150 accessories for those looking to personalize their ride. Our all-new Fiat 500 is the perfect canvas for customization.”

If you're the outdoorsy and adventurous type, Mopar and Fiat are offering the Roof Rack and Bike Carrier accessories so you can take your bikes, skis, and luggage with you without taking up interior space. The companies are also making UCONNECT Web for the techies on the go, where an in-vehicle router receives 3G broadband Internet, allowing passengers access to maps, e-mail, music, social media, and more.

Accessories for the 2012 Fiat 500 include:

• Key covers: The easily changeable covers come in sets of two and are available in blue/black, red/red and the 500 logo with checker pattern. $48

• Roof and hood graphics: Mopar has a large selection of graphics and designs including flags, racing stripes and checkers. $319-$534

• Body-side graphics: Side graphics are made of 3M materials and are available in multiple colors and sizes. $409-$439

• Body-side molding inserts: These inserts come in a variety of colors and designs. $99

• Roof rack: The rack holds a bike, skis and water-sports equipment. $399

• Bike carriers: Two bike carriers are offered, roof- and hitch-mounted versions. $99-$399

• Uconnect Web: An in-vehicle router receives 3G broadband Internet, allowing access up to 150 feet away. $399 plus subscription

• Seat covers: The covers are tailored for a perfect fit, protecting the upholstery, and are easily removable for washing. $159-$199

• Slush mats: Thick, custom-fit mats have the 500 logo with deep grooves for snow, mud and water. $79

• Chrome shift knob: No Mopar vehicle would be complete without a bit of chrome trim. $49

• Chrome fuel door: This one-piece fuel door has the Fiat logo. $209

• Door-sill guards: These are made of brushed stainless steel and include the 500 logo. $69

• Chrome hood spear: A design cue from the original model, the spear is mounted on the center of the hood. $89

• Front-end cover: The cover securely fits the Fiat 500 and protects it from bugs, dirt and debris. $149

• Molded splash guards: These lower guards feature the Fiat logo. $22

For a complete list of the available accessories visit Mopar.com.