(April 1, 2019) PARIS, France — Nissan has unveiled its first City Hub, a revolutionary e-commerce convergence, and an original store that makes its debut a breath away from Paris in the bustling Vélizy 2 shopping center. Nissan City Hub will be totally dedicated to its centerpiece Nissan vision of tomorrow's mobility.

The Nissan City Hub is a revolutionary new approach that incorporates a digital ecosystem with an impressive concept store at the Vélizy 2 shopping center. Offering a whole new experience to the customer, which is unique to the automotive industry, Nissan City Hub will become a busy destination with bold ambitions.

"The Nissan City Hub will put people at the heart of our vision of tomorrow's retail, as everyone goes for their normal purchases. Today's revelation marks a new step forward in our global marketing strategy, using e-commerce and new mobility technologies to enhance customer experience online and offline, " said Leon Dorssers, vice president of global sales and retail at Nissan.

The new e-commerce solutions offered to consumers at Nissan City Hub have been developed to provide ease of use and multiple opportunities to personalize the automotive purchasing process, directly on the internet, with a "no-pressure" approach.

Ken Ramirez, senior vice president Sales & Marketing, Nissan Europe, adds: "As we continue to meet the evolving needs of today’s customers, we are proud to launch the first-ever Nissan City Hub experience in Paris. Using new technologies and tools, the Nissan City hub brings a unique all-in-one customer journey and seamless online to offline continuity."

According to a Bain & Company 2017 study, 50% of car purchases start online and 60% of consumers have decided on the brand, model and price before having set foot in a dealership. To reconnect with consumers’ new demands and consumption habits, Nissan’s development of its future retail distribution strategy is deeply anchored in a new, seamless and integrated model that leverages both the local knowledge and strong foothold of dealerships with the new opportunities created with digital.

This reinvented distribution network aims to deliver an industry-leading customer experience and exceed consumer expectations with an improved online and offline ecosystem based on new formats and new technologies, giving them full control of their purchasing process and supporting them along the journey thanks to product experts and partner dealers.

A move that Groupe Altaïr (Nissan dealers) was quick to join when it came to the Nissan City Hub: "This is a natural evolution of the industry - taking advantage of new opportunities and technologies to better serve customers, while taking a different approach to our conventional dealership model. This doesn’t rule out what can be done but offers a different experience to customers."

The Nissan City Hub is a revolutionary new approach that integrates a digital ecosystem with an eye-catching concept store at Vélizy 2 shopping centre. Offering a completely new customer experience, unique in the automotive industry, the Nissan City Hub is a bustling destination with bold ambitions: 88 m2 of screen surface and displays, 5 spots dedicated to model test-drive handovers and a planned expansion after the fall of 2019.

New e-commerce solutions offered to consumers at Nissan City Hub have been developed to ensure ease of use and multiple opportunities to personify and purchase cars directly online, with a "no-pressure" approach. With just a few clicks, it’s never been easier to buy a Nissan.

Customers are greeted by Nissan Intelligent Mobility Ambassadors, a team from diverse retailing backgrounds such as creative arts, music and new technologies, to lead this new customer experience.

Nissan Intelligent Mobility takes center stage with its icon, the Nissan LEAF, Europe’s best-selling electric car, and new technologies such as ProPILOT, which gives the driver more confidence behind the wheel.

After the planned expansion, Nissan City Hub will also be the opportunity for consumers to discover xStorage Home, an innovative energy storage solution, that uses new and second-life Nissan EV batteries, and France’s first electric vehicle quick charging network.