Nissan Rogue stars in Star Wars-themed 360-degree virtual reality experience

(April 3, 2017) NASHVILLE, Tenn. — Nissan continues to leverage its collaboration with Lucasfilm Ltd. with the launch of a new immersive experience titled, "Battle Test: A Nissan 360-Degree Virtual Reality Experience." The experience will be available for download through a wide variety of platforms starting today (April 3), coinciding with the much anticipated home entertainment release of "Rogue One: A Star Wars Story" on April 4.

The experience places fans in the center of a simulated battlefield from "Rogue One: A Star Wars Story," where they'll be able to experience the optional suite of Nissan Intelligent Safety Shield Technologies in an immersive environment.

Users will experience advanced safety features such as Forward Emergency Braking with Pedestrian Detection* and driving aids such as Blind Spot Warning** and Around View Monitor with Moving Object Detection***.

"With this experience, we're putting fans right in the middle of the action," said Jeremy Tucker, vice president, Marketing Communications & Media, Nissan North America, Inc. "One of the many goals we set out to accomplish through this wildly successful collaboration was to engage current and potential customers, and we've done that through a variety of opportunities including television commercials, auto shows and in dealerships."

"Battle Test: A Nissan Rogue 360-Degree Virtual Reality Experience" is available on Oculus, Steam, Samsung VR, Discovery VR, Jaunt, Daydream and Littlestar. It will also be available on Nissan's Facebook and YouTube accounts.

"Since the announcement of our relationship with Lucasfilm and the Star Wars brand last August, we've successfully improved awareness for the Nissan Rogue, and the Nissan brand too," added Tucker. "Rogue sales have made the jump to hyperspace, up nearly 50 percent in 2017 from this time last year, and we're not planning on letting up anytime soon."

The Nissan Rogue surpassed Altima to become the brand's number-one selling vehicle in December 2016. Later this year, the popular Rogue will be joined by the Rogue Sport, giving customers a sportier version of the crossover.