(July 16, 2020) NASHVILLE, Tenn. — Nissan has introduced the Nissan Ariya, an electric crossover SUV that lets customers travel up to approximately 300 miles per charge (preliminary Nissan estimate for long-range 2WD model) while enjoying greater driving excitement, confidence, comfort, and connectivity.

Its debut marks a key milestone in the Nissan NEXT transformation initiative, a four-year plan building on Nissan's reputation for innovation, craftsmanship, customer-focus and quality, alongside an ongoing cultural transformation. As the company's first all-electric crossover SUV, the Ariya embodies the company's vision to enrich people's lives.

Representing the pinnacle of Nissan's technologies and design, the 100% electric Nissan Ariya debuted July 15 during a digital event in Yokohama. Ariya promises powerful acceleration and smooth, quiet operation and advanced driver assistance and connectivity technology– wrapped in a sophisticated yet simple exterior design with a spacious, lounge-like interior.

CEO Makoto Uchida and Chief Operating Officer Ashwani Gupta unveiled the Ariya to a global audience during a live-streamed event at the new Nissan Pavilion in Yokohama, Japan.

"The Ariya, a key model in Nissan's plan to roll out 10 new models in 20 months, demonstrates our commitment to meeting customer demand for crossovers with the most advanced electrified, automated and connected technologies," Gupta said. "The company expects sales of its EVs and e-POWER electrified models to be more than 1 million units a year by the end of fiscal 2023. The Ariya will play a significant role in attaining that goal."

Nissan also aims to introduce advanced driver assistance technologies in more than 20 models in 20 markets, and to have sold more than 1.5 million vehicles equipped with these systems in that same period.

The all-new Nissan Ariya is scheduled to go on sale in Japan in mid-2021, followed by the U.S. and Canada later in the year. U.S. pricing will start around $40,000.

Nissan was the first automaker to introduce a mass market electric vehicle with the Nissan Leaf in 2010, which has resulted in nearly 500,000 sales to date. Building on Nissan's strength as an EV pioneer, the Ariya takes the powerful performance and capabilities of zero-emission vehicles to the heart of the electric vehicle market.

The car's all-electric drivetrain combines excellent power delivery, charging capabilities and range. Customers can choose from multiple configurations to meet their individual needs. These include two-wheel-drive and new "e-4ORCE" all-wheel drive versions, as well as two different battery sizes. The e-4ORCE all-wheel control system balances the powerful performance with a smooth, comfortable ride and all-weather capability. The system's twin electric motors provide balanced, assured handling with sports car-level power.

Ariya is also the most advanced embodiment of Nissan Intelligent Mobility in a car to date. Drivers will feel more confident and less stressed thanks to the available, next-generation ProPILOT Assist 2.0 advanced driver assistance system that uses driver attention monitoring to enable hands-off single-lane highway operation. Ariya will also offer e-Pedal, which allows the driver to start, accelerate and decelerate using only the accelerator pedal.

Standard across the Ariya lineup is Nissan Safety Shield 360, a suite of six advanced active safety and driver-assist technologies. This includes Automatic Emergency Braking with Pedestrian Detection, Rear Automatic Braking, Lane Departure Warning, Blind Spot Warning, Rear Cross Traffic Alert and High Beam Assist. Ariya will also feature Nissan's Intelligent Around View Monitor, Intelligent Forward Collision Warning and other technologies aimed at making the drive easier and more enjoyable.

A human-machine interface lets customers use natural speech to adjust car settings. Over-the-air firmware updates keep the Ariya feeling fresh and exciting. The Ariya also includes Amazon's Alexa to help customers simplify and organize their lives.

Ariya will also feature wireless Apple CarPlay and Android Auto standard to help drivers seamlessly integrate their smartphone into their vehicle experience.


The Ariya's striking looks represent Nissan's new design language, Timeless Japanese Futurism. It is characterized by a distinctive Japanese approach, conveyed in a simple yet powerfully modern way.

Nissan's designers took advantage of the car's new EV platform, which allows for a flat floor, and its compact climate control components to give the Ariya a very spacious cabin. The lounge-like interior, featuring thin profile Zero Gravity seats, provides a welcoming and comfortable environment for driver and passengers alike.

"Nissan was a pioneer in the world of mass-market electric vehicles a decade ago with Leaf, setting the standard for affordable, mass-market electric vehicles. We expect nothing less for the new Nissan Ariya," said Gupta. "While the driving exhilaration of its acceleration and torque levels is undeniable, the Ariya offers balanced, customer-centric technology that is perfect for everyday use."