Next phase of 'Dad Brand' Pacifica spots launches over weekend

(June 22, 2016)  AUBURN HILLS, Mich. — The Chrysler brand’s next phase of its all-new 2017 Chrysler Pacifica “Dad Brand” campaign featuring actor/comedian/writer/producer Jim Gaffigan launched over Father’s Day weekend.

Two new 30-second television spots — “Exhausted” and “See Everything” — broke across TV over this past weekend. Three additional videos — "Soccer" (:60), "Earn It" (:30) and "Kids" (:30) — made their debut on the Chrysler brand’s YouTube channel.

Additional content created specifically from the spots is running across the Chrysler brand’s Facebook, Twitter and Instagram social channels.