A new special edition — The 2017 Mini Seven

(May11, 2016) WOODCLIFF LAKE, N.J. — Mini USA has introduced the new Mini Seven, the first special edition of the latest Mini generation which presents a striking combination of the brand’s traditional values and the progressive product quality of the current models. Exclusive design features on the exterior and interior underscore the British origins, hallmark driving fun, premium character and extrovert appeal that make the new Mini Seven a more exceptional phenomenon in urban traffic than ever before.

The 2017 Mini Seven special edition will be available in both Cooper and Cooper S variants of the Mini Hardtop 2 Door and 4 Door models in late summer. Pricing will be announced closer to the vehicle’s arrival in market.

The name Mini Seven recalls the premiere of the revolutionary British small car more than five and a half decades ago. In August 1959, the virtually identical models Austin Seven and Morris Mini Minor were presented to the public for the first time. The first specimen of the legendary 4-seater created by designer Alec Issigonis and known today as the classic Mini came off the production line as the Austin Seven.

Featuring front-wheel drive, an engine mounted transversely at the front, short overhangs and a wide track, the Mini offered an unusually generous amount of space for passengers and luggage within a minimum surface area — with a fascinatingly agile driving response to boot. The current Mini model generation embodies the very latest version of this principle of making the smartest possible use of the space available.

Not only does it meet contemporary standards in terms of comfort, safety and functionality, it also offers a whole new level of driving fun and refined premium characteristics in terms of design, material selection and finish quality.

The classic body concept is once again represented by the new Mini Hardtop. A re-interpretation of traditional design features gives it an unmistakable appearance. In the interior — likewise designed in hallmark brand style — there are four seats and an 8.7 cubic-foot luggage compartment. Thanks to its high-quality drive and suspension technology, typical Mini go-kart feeling is combined with exemplary efficiency and optimized ride comfort.

The original in the small car premium segment is also geared towards the extended requirements of modern target groups with an innovative body concept. In the current generation, Mini is also represented in the small car category for the first time with a four-door model.

Featuring a wheelbase extended by 2.8 inches, two additional doors, a third seat at the rear and one of the largest luggage compartments in its class, with a volume of 13.1 cubic feet, the new Mini Hardtop 4 Door provides a whole new range of options to enjoy the driving fun that is so typical of the brand.

The exterior design features compiled exclusively for the new Mini Seven are geared towards achieving a particularly stylish and striking expression of the Mini Hardtop 2 Door and 4 Door, complete with its characteristic proportions, surface design and lines. Instantly fascinating appeal is created especially by means of a body finish in the Mini Yours color Lapisluxury Blue. This non-metallic finish is the most intensive blue tone ever applied to the body of a Mini.

The paint finished conceived for the exclusive equipment program Mini Yours is based on the color Ultramarine, which is regarded as the “blue of kings”. The Mini Yours paint finish Lapisluxury Blue derives its striking brilliance, intensity and depth from the highly elaborate and technologically sophisticated production processes by which the paint and protective layers are applied to the body surfaces.