New car transaction prices rise above $31,000
(April 2, 2013) SANTA MONICA, Calif. — TrueCar, Inc. estimated today that the average transaction price for light vehicles in the United States was $31,087 in March 2013, up $339 (1.1 percent) from March 2012; and up $129 (0.4 percent) from February 2013.
"Manufacturers continue to benefit from consumers' insatiable appetite for highly contented new vehicles, as shown by average transaction prices exceeding $31,000 in March," said Jesse Toprak, senior analyst for TrueCar. "Coupled with flat incentives spending and higher volume, near-record transaction prices herald positive earnings news for the industry."
|
Manufacturer |
March 2013 Transaction Price |
February 2013 Transaction Price |
March 2012 Transaction Price |
Percent Change March 2012 to March 2013 |
Percent Change Feb. 2013 to March 2013 |
|
|
Chrysler (Chrysler, Dodge, Jeep, Ram, Fiat) |
$29,890 |
$28,614 |
$29,842 |
0.2% |
4.5% |
|
|
Ford (Ford, Lincoln) |
$32,914 |
$32,786 |
$31,758 |
3.6% |
0.4% |
|
|
GM (Buick, Cadillac, Chevrolet, GMC) |
$33,088 |
$32,977 |
$33,289 |
-0.6% |
0.3% |
|
|
Honda (Acura, Honda) |
$27,141 |
$27,004 |
$26,249 |
3.4% |
0.5% |
|
|
Hyundai/Kia |
$22,646 |
$22,549 |
$21,717 |
4.3% |
0.4% |
|
|
Nissan (Nissan, Infiniti) |
$27,914 |
$27,749 |
$28,322 |
-1.4% |
0.6% |
|
|
Toyota (Lexus, Scion, Toyota) |
$28,892 |
$28,618 |
$27,396 |
5.5% |
1.0% |
|
|
Volkswagen (Audi, Volkswagen) |
$33,871 |
$33,812 |
$33,124 |
2.3% |
0.2% |
|
|
Industry |
$31,087 |
$30,958 |
$30,748 |
1.1% |
0.4% |
|
In addition, TrueCar estimated that the average incentive for light vehicles was $2,523 in March 2013, down $44 (-1.7 percent) from March 2012; and essentially unchanged from February 2013.
|
Manufacturer |
March 2013 Incentives |
February 2013 Incentives |
March 2012 Incentives |
Percent Change March 2012 to March 2013 |
Percent Change Feb. 2013 to March 2013 |
|
Chrysler (Chrysler, Dodge, Jeep, Ram, Fiat) |
$3,264 |
$3,238 |
$3,272 |
-0.2% |
0.8% |
|
Ford (Ford, Lincoln) |
$2,843 |
$2,896 |
$2,840 |
0.1% |
-1.8% |
|
GM (Buick, Cadillac, Chevrolet, GMC) |
$3,453 |
$3,376 |
$3,266 |
5.7% |
2.3% |
|
Honda (Acura, Honda) |
$1,531 |
$1,400 |
$2,220 |
-31.0% |
9.3% |
|
Hyundai/Kia |
$1,369 |
$1,459 |
$1,237 |
10.6% |
-6.2% |
|
Nissan (Nissan, Infiniti) |
$2,765 |
$2,670 |
$3,050 |
-9.4% |
3.6% |
|
Toyota (Lexus, Scion, Toyota) |
$1,515 |
$1,587 |
$1,745 |
-13.2% |
-4.6% |
|
Volkswagen (Audi, Volkswagen) |
$2,341 |
$2,369 |
$2,470 |
-5.2% |
-1.2% |
|
Industry |
$2,523 |
$2,524 |
$2,567 |
-1.7% |
0.0% |
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