(Sept. 15, 2011) Audi of America has announced a new campaign for the 2012 Audi A6 that puts focus on the increasingly challenging road conditions American drivers face today.

The message for the all-new Audi A6 centers on “making the road a more intelligent place” and will appear in print, online and broadcast advertisements beginning this month. The ads will call attention to jarring facts about today’s driver, as well as the obstacles presented by today’s American road.

More importantly, the ads showcase the ability of the Audi A6 to help overcome these obstacles while enhancing driver safety and enjoyment.

Shockingly, 38 million drivers on the road today would not pass their state’s driver’s exam , and across the nation, drivers encounter over 100,000 miles of crumbling highways and bridges, according to Audi. Secretary of Transportation Ray LaHood revealed earlier this year that a third of drivers under the age of 30 admitted to texting while driving.

The multi-pronged campaign for the 2012 A6 centers on Audi’s mission to make the road a more intelligent place by calling attention to these issues and galvanizing enthusiasts to take action.

“The industry-leading technology in the all-new A6 is specifically engineered to analyze the road, anticipate situations for the driver, prepare for incidents and most importantly, enhance the driver’s experience, making the A6 one of the most intelligent cars on the road today,” said Scott Keogh, chief marketing officer of Audi of America.

The new A6 tagline — “The road is now an intelligent place”— will appear in 30-second and 60-second national and cable television spots, in national newspapers and online beginning this month. Additional print ads will appear in automotive magazines.

In a related effort to raise awareness of today’s road conditions, Audi partnered with the SENSEable City Lab to develop the Road Frustration Index (RFI). Using a blend of historical and real-time data, the RFI features real-time snapshots of America’s roads, taking into account traffic patterns, infrastructure quality, weather patterns, driver behavior, social media comments about driving and more.

The data is measured, weighted and compiled into an overall “Index” for major cities throughout America. Individuals will be able to find the RFI for their community and compare it to that of their friends. To view the RFI, visit www.roadintel.com