New 2010 Heavy Duty Ram has lower price than 2009 model

(October 28, 2009) Dodge’s redesigned 2010 Ram 2500 and 3500 heavy-duty pickups all carry lower prices than the old models they’re replacing, Automotive News reports.

The base model 2010 Ram 2500 regular cab 4x2 with a 5.7-liter Hemi V-8 starts at $28,165, including shipping. That’s $1,970 cheaper than the 2009 model it replaces, according to Dodge numbers — even though the redesigned model has more equipment.

But customers can spend a lot more. The most expensive model, the 2010 Dodge 3500 Mega Cab Laramie powered by a 6.7-liter Cummins turbodiesel, stickers at $51,595.

The pickups, which arrive at dealerships in early November, are the only redesigned 2010 models from the recently bankrupt Chrysler Group.

“We are going very aggressive at the competition on pricing,” said Mark Heber, head of Dodge truck marketing, at a media event here.

The pickups are the first products launched under the automaker’s new Dodge Ram brand for trucks and commercial vehicles.