A 'most carefully built' car



It was tagged "America's most carefully built car" in 1960 advertising. The Chrysler Imperial, which started life in 1926, became a separate brand for the Chrysler Corporation in 1955 and was sold under that nameplate through 1975 in competition with Lincoln and Cadillac. New technology on the Imperial included the first all-transistor car radio in 1955, built by Philco. It was a $150 stand alone option. This big-finned 1960 model was found in an Arizona salvage yard.
(Photo by Jim Prueter)