(July 9, 2014) CYPRESS, Calif. — Mitsubishi Motors North America (MMNA) will host its biggest and best-ever annual celebration for thousands of loyal Mitsubishi Motors brand enthusiasts at the 2014 Mitsubishi Owner's Day (MOD) July 12 at the company's North American headquarters, 6400 Katella Avenue, in Cypress. The festivities kick off at 9 a.m. on Saturday with the event open to the public and admission is free.

Attended by thousands of diehard Mitsubishi Motors fans and their 1,200-plus Mitsubishi Motors vehicles every year — numerous generations of the legendary Lancer Evolution high-performance sports sedan, the adventurous Outlander and Montero, sporty coupes including various iterations of the Eclipse and turbocharged Starion, the technologically-advanced 3000 GT sports car, and the eye-catching Galant sedan — the annual Mitsubishi Owner's Day is a must-see event for automotive enthusiasts.

Owners Day highlights include:

    • North American debut of the visionary Mitsubishi Concept XR-PHEV (pictured at right) that takes the compact SUV/crossover to the next level with its bold styling, reduced weight, and a highly efficient 1.1-liter direct-injected and turbocharged engine-based plug-in hybrid electric vehicle (PHEV) drivetrain.

    • North American premiere of the entire 2015 Mitsubishi Motors model lineup, including the updated 2015 Mitsubishi Outlander Sport.

    • U.S. debut of the sleek Mitsubishi Mirage G4 – a sedan version of the hot-selling fuel-efficient and affordably-priced Mitsubishi Mirage 5-door.

    • The 2014 Pikes Peak International Hill Climb race-winning Mitsubishi MiEV Evolution III electric-powered racing prototype.

    • Meet the star of Mitsubishi Motors' upcoming commercial for the newly updated 2015 Outlander Sport, freeride mountain bike star Cam McCaul (autograph signing from 9 to 11 a.m).

Fun events/displays include the Rockford Fosgate SoundLab, VANS BMX and skateboard team demonstrations, Red Bull free samples, the 2014 Pikes Peak International Hill Climb customized/modified Mitsubishi Lancer Evolution and Outlander "Official Safety Vehicles."

MOD 2014 attendees will have a chance to win prizes including one-of-a-kind MOD 2014 Oakley sunglasses through a Mitsubishi Motors social media giveaway (attendees are encouraged to tag #MOD2014 on Twitter and Instagram), along with great prizes awarded to the People's Choice Award, Longest Drive Award and the king of the all-powerful Dyno Challenge.

Attendees who choose to display their own Mitsubishi Motors vehicle at MOD 2014 will receive a coupon for a free lunch combo from the In-N-Out Burger's catering truck that will be on the Mitsubishi Motors campus for the event, along with a shaved ice treat for dessert.

For more information about Mitsubishi Owner's Day, visit us at mitsubishicars.com, Facebook.com/mitsubishi, Twitter.com/mitsucars, and Instagram.com/mitsubishimotors.