Mini USA celebrates 20th anniversary in the U.S. with special edition



(September 22, 2022) —  Mini USA has announced the launch of the Mini 20 Years Edition, in celebration of the brand’s 20 years in the U.S. The special edition has been produced as a 2023 Mini Cooper S Hardtop 4 Door and will arrive at dealers in the U.S. this month with a Manufacturer’s Suggested Retail Price (MSRP) of $36,315 plus an additional $850 for Destination and Handling.
 


“We came into the industry 20 years ago when trucks and SUVs were in high demand and disrupted the mindset of America’s driving consumers,” said Mike Peyton, Vice President, Mini of the Americas. “Here we are today a small fun to drive car that still celebrates every aspect of the spirit of the Mini brand, our owner community and the passion that exists 20 years later.”
 



While Mini launched in the U.S. back in 2002 in Chili Red, the Mini 20 Years Edition is available in three Patriotic colors: Chili Red, Pepper White, and Island Blue. These three body colors represent the core elements of the American and British flags, a perfect way to commemorate 20 Years in America. The exterior also features a Silver Roof and Mirror Caps as well as Piano Black trim.



The bonnet includes an offset stripe accented in red, white and blue on the driver side and a star adorning the passenger side. The design is offset with a host of accessories including Side Scuttle inlays, Door Sill Plates, and C-Pillar decals. Additionally, the exterior features the 17” Tentacle Spoke black wheels wrapped in All-Season Tires. Also included are Roof Rails and the Panoramic Moonroof.
 



The interior of the Mini 20 Years Edition features sports seats in Carbon Black Leatherette and a Nappa Leather Steering Wheel with 20 Years Edition insert. Paddle shifters support a 7-Speed Sport Dual Clutch Transmission. The interior surface features Piano Black with 20 Years graphics and Anthracite Headliner. Comfort features include Dual-Zone Automatic Climate Control, , Heated Front Seats, Storage Package, as well as Touchscreen Navigation Package, Mini Assist eCall, TeleServices, Advanced Real-Time Traffic Information, Remote Services, Apple CarPlay, Enhanced Bluetooth with USB, and a Dynamic Digital Instrument Cluster.
 


The Mini 20 Years Edition units went into production in July and are expected to begin arriving at U.S. dealerships this month.