(December 27, 2017) WOODCLIFF LAKE, N.J. — Mini today reached a new level of customization with the addition of Mini Yours Customized. The new offering allows Mini customers to design personalized inlays for the side scuttles, trims for the passenger side in the interior, LED door sills and LED door projectors.

Customers looking to take the personalization of their Mini to the next level can select and design the upgrade parts at the new Online Customizer specially developed for the new options.

The individualized products will then be manufactured using innovative production procedures such as 3D printing and laser lettering. The advanced production process permits precise implementation of customer’s wishes. The individually designed products will be delivered within just a few weeks.

The parts have been designed so that they can be integrated in the vehicle by the customer or by the participating Mini dealer or service partner. The customer can do this more than once. This also ensures that if the vehicle is sold later, the individualized components can be exchanged.

The product range offered by Mini Yours Customized will once again make the British premium brand a pioneer and trendsetter in the area of customer orientation, expansion of digital services and the establishment of innovative production processes. Individualization has always been highly valued in the worldwide Mini community. The exceptionally large diversity of special equipment and original Mini accessories already provides customers today with comprehensive opportunities to define unmistakable accents when designing their Mini.

In this process, Mini offers the customer an opportunity to select between different options and integrates them actively in the design process while retaining the typical Mini language of design. Mini fans are able to make a selection between different colors, patterns, surface finishes and icons when designing Mini Yours Customized products. They can also integrate their own texts and their signature into the design. This unparalleled freedom of design allows customers to transform their Mini into a unique special defined by their personal style and their own creativity. Customers can also update their design at any time to match a change in their aspirations and adopt fresh ideas.



Mini is committed to digitalization and innovative production procedures for realizing individual customer wishes.  As such, the 3D printing procedure has been specially tailored to the production of individual products in large numbers for the Mini Yours Customized portfolio.

Configuration is carried out in an Online Customizer dedicated to the new product range. The integrated user-friendly and flexible Customizer is the innovative centerpiece of the web experience. It has completely new design, structure and programming. The designs created by the customer will be transferred in digital form by their Mini dealership to the appropriate production facility after the order process has been completed and the data will be used there directly in the corresponding production system for the manufacture of the unique products.

For example, the digitally controlled 3D printer will receive instructions on the basis of the data created in the course of configuration, in order to produce scuttles and trims in precisely the form designed by the customer. All Mini Yours Customized products will be produced at production facilities in Germany.

The 3D printers used in this process are all highly professional production facilities which were precisely configured for this purpose by the BMW Group through strategic partnerships with the companies Hewlett-Packard Inc., Carbon Inc. and EOS GmbH. This is the first time that they have been in a position to supply the particularly high-grade plastic qualities selected for the Mini Yours Customized program. The computer-based laser lettering for production of the door sill with customer-specific styling has also been designed specifically to match the stringent product-quality guidelines of Mini.

As a result, all Mini Yours Customized products are in conformity with the same high standards of form, functionality and safety as the components supplied from the factory in the original Mini range of accessories.