Mercedes-Benz reports record worldwide October sales

(November 7, 2014) STUTTGART — Mercedes-Benz sold 140,941 vehicles in October, 11.5 percent more than 2013 and more than in any previous October. The Stuttgart-based brand has also achieved a new sales record since the beginning of the year with sales of 1,336,097 cars.

“We started the fourth quarter with a sales record in October,” said Ola Källenius, member of the Divisional Board of Management of Mercedes-Benz Cars responsible for Marketing & Sales. “The C-Class estate and the S-Class coupe were extremely popular among our customers.”

In October, Mercedes sold 60,632 Mercedes-Benz vehicles in Europe, a 9.8 percent increase over October 2013. The growth markets were in particular Spain (+56.3%), Switzerland (+19.5%) and Belgium (+12.4%). Unit sales in the German market rose by 4.5% to 23,784 units last month. Thus, Mercedes-Benz stays the most registered premium brand in its home market.

In the past month, Mercedes-Benz posted particularly strong growth rates in the Asia-Pacific region: In China 23,150 customers picked up their vehicles, 33.4% more than in the previous year’s month — another sales record.

Also in the NAFTA region, the company achieved a 6.6% increase in sales to 296,867 vehicles since the beginning of the year. In the U.S., October was the best-selling month in 2014 to date with sales of 28,593 units. In the first 10 months of the year, the company has handed over 261,804 vehicles to customers, a +6.8% increase. Due to the unusually high unit sales in October 2013, the growth rate in October 2014 was below the previous year's level by 4.9%.

Among the Mercedes-Benz model series, sales of the new compact cars developed very well: From January to October, a total of 375,435 customers chose a model of the A-, B-, CLA- or GLA-Class (+23.7%).
With an increase of almost 40% compared to the previous year’s month the C-Class sedan and estate met with great response among the customers in October.

The models of the E-Class segment are also in high demand: With 285,481 delivered vehicles since the beginning of the year, the brand achieved a new sales record (+9.2%).