Mercedes-Benz heads to Frankfurt show with new August sales record

(September 11, 2017) STUTTGART, Germany — Last month, Mercedes-Benz sold more cars worldwide than ever before in an August. Altogether, 170,341 automobiles were handed over to customers, an increased of 9 percent over 2016. In the first eight months of the year, 1,496,406 units were sold, which is an increase of 12.8% compared to the same period of last year.

In August, Mercedes-Benz was the premium brand with the most new registrations in several markets including Germany, Spain, France, Switzerland, Portugal, Japan, Australia, Taiwan, Canada and Brazil.

“We are traveling to the Frankfurt Motor Show not only with new cars, but also with a new sales record from this August. We have achieved new best numbers every month for the past four and a half years,” stated Britta Seeger, member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing & Sales.

“We are proud to complete the extensive revision of our S-Class family with the world premiere of the new S-Class Coupé and the S-Class Cabriolet at the Frankfurt Motor Show.”

In Europe, unit sales by Mercedes-Benz surpassed all previous August numbers. A total of 61,589 units were sold, which, 25,155 cars were delivered to customers in Germany. New sales records were set for the month in Belgium, Switzerland, Austria, Sweden and Portugal, as well as in Poland and Spain, where growth was especially strong.

In the NAFTA region, unit sales by Mercedes-Benz totaled at 254,606 vehicles in the first eight months of this year. The slight decrease in the region is mainly due to the generally declining U.S. automobile market. 213,242 Mercedes-Benz automobiles were sold in the U.S. since the beginning of the year.

In Canada and Mexico, Mercedes-Benz achieved best-ever sales numbers for an August as well as for the first eight months.