(February 8, 2012) IRVINE, Calif. — Mazda North American Operations (MNAO), the company known for such iconic vehicles as the Miata and the RX-7, engineering marvels such as the rotary engine and innovative SKYACTIV Technology, and the only Asian car company to ever win the famed 24 Hours of Le Mans endurance car race, today announced the debut of a new television commercial called "Revolution."

Revolution will reinforce that even as Mazda launches new SKYACTIV environmental technologies that improve fuel efficiency through advanced engineering solutions, the company hasn't lost sight of its unique position in the marketplace as the Zoom-Zoom company, and remind the world that "If it's not worth driving, it's not worth building".

In deciding how to cut through the noise and clutter of such a high-profile sports weekend, MNAO took the innovative approach to launch Revolution from the inside out. 

Starting on Friday, the company began reaching out to nearly two million Mazda employees, dealers, customers, owners, enthusiast clubs and others across the U.S. who have said they want to learn more about the company. 

They were encouraged to share the spot across their personal social networks, as Mazda shares it across its networks.  Revolution will play on television in select local markets and be launched on Mazda's Facebook and YouTube pages. Revolution began running this week in strong national and local television and web rotations.



"Mazda has always been a company that defies convention," said Don Romano, Chief Marketing Officer for MNAO.  "When we sat down to decide where we were going to debut our new brand message, we knew that, with this being one of the biggest sports and advertising weekends of the year, we needed a new and innovative approach."

The Revolution television spot will run as both 30-and-60-second spots. The piece features the edgy beat of blues legend Bo Diddley singing the striking "Road Runner," and shows image of many of the icons that make up automotive lore and memories.