Maserati celebrates 100,000th car sold — A Quattroporte GranSport

(April 20, 2017) Maserati celebrated the milestone delivery of its 100,000th car at Auto Shanghai 2017 on Wednesday, a Quattroporte produced in the Grugliasco plant of Italy. China’s distinction as the Quattroporte’s largest market as well as its 91% year-on-year sales growth in 2016 underline the Chinese market’s important role in Maserati’s global performance, which set a new record with 42,100 car deliveries worldwide last year.

The 2017 Quattroporte GranSport was purchased by a Chinese customer. Featuring a solid-white exterior and an elegant shade of tan inside, this Quattroporte GranSport is fitted with 21-inch Titano rims and features eye-catching red brake calipers. The color combination perfectly reflects the brand's legendary heritage of elegance and passion for performance.

Reid Bigland, head of Maserati, officially unveiled car No. 100,000 at the press conference and announced its honored owner, a successful and impressive young lady.

"China is Maserati's largest market for Quattroporte in the world," said Bigland. "Our remarkable performance in China last year was a major contributor to our record-breaking global sales. China's elites are increasingly enamored by the Italian brand of luxury, exquisite craftsmanship and passion for driving that are poured into every Maserati."

Mirko Bordiga, managing director of Maserati China, provided additional context for the brand's recent momentum. "Maserati has been in China for over 12 years," he explained. "Our 2016 sales figures show a significant rise over those of 2015. We attribute this success not only to the fantastic line-up of cars we have launched, but also to Chinese consumers' growing appreciation for Maserati's unique lifestyle proposition."

In 2016, Maserati's sales volume in China broke 12,000, which marks an 120-fold increase over the 100 sales made in 2004, the company's first year operating in China. Today, Maserati has around 30,000 customers in China, 38 percent of whom are women.