(September 3, 2013) LONDON — Renault’s reputation for innovative design is world renowned, and now visitors to the London Design Festival will be able to familiarize themselves with the French marque’s "joie de vivre" for themselves. The annual design event, which this year is running Sept. 14-22, will feature Renault for the first time.

Using the glass "tank" at the Design Museum in London’s Shad Thames, Renault’s striking installation focuses on Twin’Z. The one-off creation, a 100% electric city car concept, born out of a collaboration with British designer, Ross Lovegrove is sure to draw in the crowds flanking the River Thames at the Design Museum. Those unable to make the Festival will still be able to see the car on display until Oct. 1.

Its UK presentation is the first time the car has been seen in public since its unveiling at the Salone Internazionale del Mobile di Milano, the flagship of the design industry’s annual calendar.

As an added enticement, for one night only (Sept. 16), Renault’s head of design, Laurens van den Acker, and British designer, Ross Lovegrove, will be co-hosting an exclusive soiree to discuss the car and its design.

The purely electric Twin’Z, was the first of two similarly proportioned concept cars from the avant-garde French manufacturer alluding to its future city car. Fun, modern and striking, it is an artistic take on a modern five-door vehicle. It sought to underline the intrinsic importance of design in the worlds of both cars and furniture.

Sitting alongside the River Thames, showgoers will be able to identify for themselves the inspiration which Twin’Z has taken from iconic Renault models of the past, including the 5 and first-generation Twingo.

It represents “Play,” the fifth concept car in a sequence created by Renault’s design strategy surrounding the notion of the human life cycle, illustrated as a six-petalled flower. This strategy fits perfectly with the brand’s determination to accompany its customers during the key phases of their lives and with their individual aspirations.

The DeZir supercar, shown in 2010, embodied the experience of "love at first sight," and inspired the look of the current Clio. It was followed up by Captur, which stood for exploring the world as a couple. Then came R-Space, which symbolized the founding of a family. Representing the world of work came Frendzy.

“We are delighted that Renault and Ross Lovegrove have chosen to showcase the eye-catching Twin’Z concept car at the Design Museum. The car demonstrates how state-of-the-art materials and the latest 3D modeling techniques are shaping modern design.”