(March 13, 2014) AUBURN HILLS, Mich. — Got someplace to go? Five participating Loews Hotels will get guests where they’re headed in style, safety and comfort thanks to a new partnership with the Fiat brand. The first-of-its-kind collaboration for the New York-based hotel group and the Italian automaker will bring chauffeured service to guests in all-new 2014 Fiat 500L vehicles at five Loews addresses across North America starting this week.
 
Chauffeur-driven Fiat 500L service rolls out this week at Loews Madison Hotel in Washington, D.C., Loews Regency Hotel in New York City, Loews Hollywood Hotel, Loews Santa Monica Beach Hotel and Loews Miami Beach Hotel.

Meanwhile, Loews Miami Beach, Loews Hollywood and Loews Santa Monica Beach will go even further, offering two complimentary Fiat loaner vehicles — the Fiat 500L, and either the Fiat Cabrio or the all-electric Fiat 500e (depending on location) — for guests to drive themselves for the day during their stay (up to three hours a day). As any traveler who has tried to catch a cab or arrange a car in an unfamiliar city will tell you, that’s an offer too good to pass up!
 
“Loews has never done anything like this before,” said Elizabeth Harlow, senior vice president of marketing for Loews Hotels & Resorts. “Whether as a perk for business or an upgrade for pleasure, the Fiat 500L service is an amenity that speaks to our guests in a language they can appreciate and a style they deserve.”
 
“This is a first of its kind partnership for the Fiat brand,” said Casey Hurbis, head of communications, Fiat Brand North America.  “This is an innovative union that reinforces the style, fun and individualism that characterize both the Fiat and the Loews Hotels brands as we both continue to evolve and reach out to a new demographic — and a new lifestyle.”