(September 21, 2022)  Land Rover has announced the return of its TReK 2022 adventure off-road competition for U.S. and Canada retailers at the Land Rover Experience Center in Manchester, Vt. Land Rover TReK 2022 is a two-day competition inspired by the original Camel Trophy competition. Compromised of qualifying trials and finals, the competition, utilizing the all-new Defender 110, is designed for Land Rover retailer staff to educate and test some of the best off-road driving experts across the U.S. and Canada in off-road driving, navigation and team collaboration.

This year’s competition will pit 100 three-person teams (90 from the U.S. and 10 from Canada) — each representing the various sales regions for Land Rover across the U.S. and Canada — against each other in head-to-head team and group challenges. The teams will compete in a series of 100 identically customized 2023 Land Rover Defender 110 vehicles for the Regional Trials.

The winning team from each wave of competition will return to Manchester in October for the TReK 2022 Finals, where the overall winner of the competition will be crowned.

“As we look ahead, we are thrilled to bring back the TReK competition for another year putting the Defender vehicle’s capability and our retailers’ skills to the test,” said Joe Eberhardt, president and CEO, Jaguar Land Rover North America. “This competition lets us engage with our Retailers while letting them embrace and experience firsthand what the Land Rover brand means.”

The Defender will be customized with Jaguar Land Rover Factory-Approved Accessories including Remote Control Electric Winch, Raised Air Intake, Roof Rack, Air Compressor, Front Undershield, Black Exterior Side Gear Carrier and more.

Additionally, accessories from Lucky8 will include TReK Edition badging, TReK branded recovery bag and equipment, Roofnest Rooftop Tent, Pull-out Awning, ARB refrigerator, Solar Panel, and others.

The original TReK competition was established in 1996 in the image of the iconic Camel Trophy as a U.S. specific challenge for the retailer network to bolster their off-road expertise in one day of immersive off-roading experience. In 2001, following five years of success in North America, TReK expanded its influence when the first global TReK competition was held in South Africa.