Kevin Bacon and daughter star in new ads featuring Ioniq 6
(January 28, 2023) FOUNTAIN VALLEY, Calif. —As the electric vehicle journey continues to evolve, making the switch can be overwhelming to some consumers, but Hyundai has thought of everything to turn the EV transition into a lifestyle transformation — and they are highlighting that in the national marketing campaign for the all-new all-electric Ioniq 6. The campaign’s theme, “It’s Time to Go Electric,” will come to life in broadcast and social media commercials starring Kevin Bacon and his daughter Sosie Bacon. The first ad will air during professional football’s conference championship games Sunday (Jan. 29).