(June 15, 2018) NASHVILLE — Custom automotive leather manufacturer Katzkin is transforming rides across the country and is now taking to the highways to show that transformation off, in the form of a boldly designed all-new 2018 Jeep Wrangler JL, featuring over $7,000 of Authentic Mopar Accessories and a unique Katzkin Leather interior. 

According to Doug Johnson, director of OEM development for Katzkin, the program began in May in Michigan and will end in Las Vegas at the 2018 SEMA show, with specific stops at various events along the way including Jeep Beach in Daytona Beach, Fla., Mopar’s annual "We Are Mopar"in Texas and the Toledo Jeep Fest in Ohio. 

“We have an outstanding relationship with Mopar,” said Johnson.  “Highlighting our brands together in one package throughout the country, to some of the most loyal Moparians, continues to be quite an enjoyable ride – and the new JL simply lends itself to so many upgrade opportunities; there’s just a great package to showcase.”

Johnson says that while the exterior of the Katzkin Wrangler isn’t hard to spot, with its bold black and orange design, it’s the additional Mopar touches, including Mopar’s beadlock wheels and 2-inch lift kit that make this JL extra special.  And on the inside, the Katzkin interior, designed exclusively for Mopar as a Mopar Custom Shop Option, is a one-of-a-kind honeycomb Tekstitch pattern on the most luxurious leather Katzkin offers, Tuscany.  It’s a luxurious upgrade at an affordable price.

The all-new 2018 Jeep JL is one of the most popular vehicles on the current market, for both on- and off-road use, and Johnson and his team are finding the personalized Katzkin design provides the perfect touch of luxury and customization - and begs for conversation. 

“Everywhere we stop folks want to talk about it — and it’s amazing how much recognition our partnership with Mopar has gotten as well,” said Johnson.  “Not only does this particular Wrangler show off our capabilities but provides us an instant ‘show and tell’ to consumers wherever we are.” 

When consumers spot the bold Katzkin JL Wrangler on the road, snap a photo and post their sighting on social media platforms Facebook or Instagram with the hashtag #KatzkinJeep, they will be automatically entered to win an all-new Katzkin leather interior transformation, valued at over $1,500.  The contest runs through the 2018 SEMA show, October 31st, 2018.  (For a digital release with videos and photos, please view: http://katzkin-automotive-leather.stories.fabl.co/katzkin-wrangler-road-... )

The Instagram/Facebook competition is expected to gain national awareness, and the value for the winning entrant is more than $1,500.  Eligible vehicles for a new transformation include all non-luxury cars, trucks and SUVs that have a model year of 2012 or newer, and a current cloth interior.

Katzkin has been tested and approved by Mopar since 2003, and during the near decade and a half partnership, the two brands together have created custom interior options for nearly every product in the Mopar family including the popular Ram 1500, and Dodge Charger and Challenger.

“Katzkin’s customized leather packages include a personalized style process that is easy, seamless and affordable – bringing consumers a real value,” said Johnson. “The even larger value story includes trucks and SUVs, often claiming a ‘luxury’ trim level but offering expensive base models that still include cloth,” he continued.  Instead of consumers taking on a $6,000 - $9,000 expense to gain leather through a trim level package, Katzkin can provide a personalized interior transformation for less than $2,000 and includes a 3-year/36,000-mile warranty, just like the factory.  Katzkin maintains a national network of more than 2500 professional installers that display and sell the product to consumers throughout the nation, along with a fully supported website for consumers to start the process, www.katzkin.com .