(July 14, 2017) RVING, Texas — J&P Cycles, an aftermarket motorcycle parts and accessories retailer, announced a multi-year partnership with the City of Sturgis, South Dakota, to be the "Official Motorcycle Aftermarket Retailer" of the legendary Sturgis Motorcycle Rally held each August. This year's Rally is Aug. 4-13.

The partnership is a perfect extension of the company's year-round retail presence in Sturgis, featuring the J&P Cycles store on Lazelle Street.  J&P's 2017 Rally experience adds a mobile customization shop featuring Kuryakyn, Dunlop, Vance & Hines, Mustang Seats, and dozens of other leading brands.

"J&P Cycles was built on being where riders love to go," said Zach Parham, president of MAG Retail Group and son of J&P Cycles founder John Parham. "Sturgis is always a pilgrimage for motorcycle riders, and we're proud to have a year-round presence in the Black Hills. Being named the "Official Motorcycle Aftermarket Retailer of the Sturgis Motorcycle Rally" is a testament to our commitment to the city and the half million riders visiting the granddaddy of all motorcycle rallies."

The fun continues after the Rally, as well. The 2017 tour of the J&P Cycles' pop-up motorcycle customization shop will continue at Delmarva Bike Week, Salisbury, Md., Sept. 14-17; Biketoberfest in Daytona Beach, Fla., Oct. 18-22; and the Lone Star Rally in Galveston, Texas, Nov. 2-5. Tens of thousands of riders each year visit the mobile motorcycle shop to see, try and buy new bike accessories. More information about the tour is available at www.jpcycles.com/events.

About J&P Cycles

Founded by John and Jill Parham in 1979, J&P Cycles is the world's largest aftermarket motorcycle parts and accessories retailer. J&P Cycles operates retail locations in Anamosa, Iowa, Daytona Beach, Florida, and Sturgis, South Dakota.