Jaguar Land Rover high performance division sees big growth

(May 21, 2020) MAHWAH, N.J. — Jaguar Land Rover Special Vehicle Operations retailed more than 9,500 high-performance and luxury SV products globally in fiscal year 2019/20, up 64 percent from fiscal year 2018/19. Extremely strong demand for all seven SV vehicles has driven this growth, including the long wheelbase Range Rover SVAutobiography, which offers airline-style Executive Class seating, and the driver-focused 550 hp Range Rover SVAutobiography Dynamic.

The 575 hp Range Rover Sport SVR remains the best-selling SV model, with demand continuing to grow through its fifth year of production, while launches of the 550 hp Jaguar F-PACE SVR and Range Rover Velar SVAutobiography Dynamic Edition — which both saw deliveries starting in 2019 – made significant contributions to the overall numbers.

“Despite a challenging sales environment for the automotive industry as a whole, we’re delighted that the demand for Jaguar and Land Rover SV products continues to grow strongly, just five years after the division was first launched,” said Michael van der Sande, managing director, Jaguar Land Rover Special Vehicle Operations. “We currently have our broadest-ever range of models offering enhanced performance and luxury, each with its own distinctive personality that resonates with our customers.”

This increase in retail sales has been supported by the rollout of SV Specialist Centers in key markets and the establishment of dedicated SV areas at retailers including the new Jaguar Land Rover Statement Site in Munich, Germany. These retailers are trained to meet the exacting needs of the SV customer base and deliver the premium service expected from SV, including personalization requests. SV Specialist Centers have already launched at 100 retailer sites globally, with more to follow.

“We’ve focused on satisfying demand for existing SV vehicles, while simultaneously expanding into new sectors with models such as the Jaguar F-PACE SVR, which instantly became our second highest volume vehicle,” said Mark Turner, commercial director, Jaguar Land Rover Special Vehicle Operations. “Developing the SV presence in the global Jaguar Land Rover retail network and on social media, in conjunction with SV Bespoke, is also having a positive effect on our business.”

The Special Vehicle Operations SV Bespoke department — tailoring paint color and finish, interior and exterior trim choices to create truly individual vehicles for customers — has also seen 20 percent growth in bespoke commissions and Premium Palette paint finishes for a selection of Jaguar and Land Rover vehicles.