It's a record year for Fiat 500 in Europe, but only 674 sold in U.S. in 2020



(January 23, 2021) As sales of Fiat automobiles sinks in the United States, their popularity in Europe is soaring in the "city car" class. Only 674 Fiat 500s were sold in 2020. And total Fiat sales in the U.S. last year were 4,703. But in Europe, the Fiat 500 and Panda, already Europe’s most popular city cars, achieved an overall market share of 35.6%, each increasing by three percentage points.


In its 40th anniversary year, the Panda — basically a 4-door version of the 500 — also saw the best market share in its history both in its home market of Italy with 47.8% and in Europe overall, achieving 17.8%. In 2020, the Fiat Panda reported the best year-on-year growth in its segment, up 3.4% versus 2019. It also achieved its best market share since 2012 and the best growth within its segment for the second year running. The 500 achieved its best market share ever outside Italy with 19.3%.

After the launch of the 500 and Panda mild hybrids in February 2020, over 110,000 units have been sold, making them leaders in the hybrid city car segment. The Tipo has also contributed to the performance of the Fiat brand, with sales of over 164,000 units, up by 6% on 2019 with 90% of its volume sold outside Italy.


2021 Fiat 500, left, and the European 2021 Fiat Panda

In Europe, where the New 500 launched late last year, the fully-electric city car has already exceeded 10,000 sales.

The New Fiat 500 — the brand’s first engineered from the ground-up fully-electric vehicle — was unveiled in March last year and is now available to order in the UK. Already award-winning before even going on sale in the UK, the four-seater city car is available either as a hatchback or a convertible with a WLTP range of up to 199 miles on a single charge and the ability to charge 0-80% in just 30 minutes, depending on version.

The Fiat 500 family — consisting of the 500, 500X and 500L — is enjoying a refresh for 2021 with updated trim levels, exterior colors and interior designs. Trim levels across the family have been aligned, with each receiving five levels and a high standard of specification, further boosting the characteristics of each model. Orders for the new model year 500 family open early February.