(January 22, 2016) LONDON — Infiniti has unveiled probably one of its most conversational models at the opening of the 2016 London Art Fair at the Islington Business Center this week. Located just outside of the shows entrance, Infiniti revealed a QX30 with a difference. With the help of contemporary artist Rachel Ducker, renowned for her human like figures, 48,000 copper tacks have been painstakingly adhered to half of the QX30's bodywork creating a striking "carpet like" appearance that highlights the vehicles strong and dynamic bodylines.

Leaning out of the side window is one of Rachel's human like steel wire figures. With her two-tone colored hair flowing outwards and positioned to appear as if blowing in the wind, the dynamic figure brings the vehicle to life.

From one side, the QX30 is untouched to demonstrate how the new active compact car looks, but the other side is fully covered in the copper tacks. From a distance the car looks as though it is covered in a layer of long copper colored hair, but to the touch the sharp heads of the tacks can be felt, just like a bed of nails.



These tacks were specifically chosen due to the ability of the copper color to radiate a variety of different shades depending on the light conditions and angle of viewing – similar to the Liquid Copper QX30 launch color.

Rachel Ducker, a self-confessed car nut, spends most of her time living either in Oxford or Marrakech these days, but made a special appearance at the show to not only reveal the QX30 but to also meet with the Infiniti Car designer Simon Cox to discuss the thoughts behind the project.

"When Infiniti first approached me to see if we could work together I jumped at the chance," said Ducker. "My work is all about energy and movement, and to put my figures alongside such a well-designed car as the QX30 gave me the opportunity to combine both of my passions. Add the fact that it is displayed at the entrance to one of the UK's most renowned Art Fairs made it even more enticing. Art is all about what people see as they look at the display, whatever it may be.

"I do not believe in giving a descriptive list of what it is supposed to mean or what it means to me. Everyone sees things differently depending on the mood of the individual or how the light portrays the image at that particular time."

Simon Cox, Infiniti designer director based in Paddington London, had a similar background to Rachel, studying sculpture and jewelry design, before moving onto cars. Simon was both excited and intrigued to see how the car looked.

"It is amazing to see how the copper tacks provide a dramatic effect to how the light reflects across the bonnet and down the shoulder lines," said Cox. "It creates a striking flow as you move around the car. I really like Rachel's work and how she portrays movement to bring her models to life."

The QX30 will be on display outside the entrance to the show until Jan. 24.