(September 20, 2019) INEOS Automotive has announced that its utilitarian 4x4 will be named Grenadier after the pub in which it was conceived, with over 6,000 international fans and followers responding to an online poll to choose the vehicle’s name.

INEOS also confirmed that the Grenadier will be built in a new manufacturing facility on a greenfield site in Bridgend, South Wales. This will create 200 jobs initially, and up to 500 in the long term.  Site development is now under way to support planned start of production in 2021.

Reports indicate the new 4X4 vehicle will be in the size range of the Land Rover Defender and will have a starting price in the $32,000 to $44,000 range and will come with a BMW-sourced 3.0-liter straight six-cylinder engine in gas or diesel configuration.



INEOS Group Chairman Sir Jim Ratcliffe said: “We have looked long and hard at possible manufacturing locations for Grenadier across the world with lots of good options to choose from.  The decision to build in the UK is a significant expression of confidence in British manufacturing, which has always been at the heart of what INEOS stands for.”

INEOS Automotive has confirmed that in parallel, it will be investing in a sub-assembly plant in Estarreja, Portugal.  The facility will produce the Grenadier’s body and chassis, working in conjunction with INEOS’s European supply chain partners.

Dirk Heilmann, chief executive officer of INEOS Automotive, commented: “Confirming production in the UK, as well as our investment in Portugal, is a major milestone for the project.  We are progressing well with the design and engineering work, as well as our marketing and distribution plans. 

"In the months ahead, we look forward to sharing more information about the Grenadier, and engaging with local suppliers, the community and region, in advance of the start of production in 2021.”