(April 22, 2011) FOUNTAIN VALLEY, Calif. — Hyundai has announced a new Hyundai Assurance Trade-in Value Guarantee. Hyundai says the guarantee is a direct result of Hyundai’s sensitivity to consumer preferences and is made possible by the strength of Hyundai’s residual values, now among the highest in the industry.

This newest addition to the Assurance suite of programs eliminates concern about depreciation by giving Hyundai owners a guaranteed value for their vehicle in months 24 through 48 of ownership.
The program will be applied to all new vehicles purchased on or after May 1 at no additional cost.

Hyundai said that because of the exceptional quality of its vehicles, it offers more car for the money now, and more money for the car later, under this guaranteed trade-in program.

“Hyundai Assurance is a partnership with our owners in their purchase of a vehicle,” said John Krafcik, president and CEO, Hyundai Motor America. “Depreciation is the single highest cost of car ownership. While Hyundai’s depreciation is now among the lowest in the industry, Assurance will remove many of the barriers and concerns about vehicle ownership. 

"Through Assurance, we share in our owners’ investment, and the trade-in value benefit extends this partnership from the initial purchase all the way through what we hope will be the consumer’s next purchase of another Hyundai.”

The guaranteed trade-in value is determined by the Automotive Lease Guide (ALG) forecast of future value. Customers can trade in their qualifying vehicle towards the purchase of a new Hyundai vehicle during months 24 through 48 of ownership. At the time of trade-in, the customer’s vehicle will be assessed to determine the current market value and compared to the guaranteed value.

If the assessed value is higher than the guaranteed value, the customer will be able to apply that value toward the purchase of a new Hyundai vehicle. If the assessed value is less than the guaranteed value, the customer will be able to use the guaranteed value toward the purchase of a new Hyundai vehicle financed through Hyundai Credit.