(June 5, 2012) COSTA MESA, Calif. — As Americans hit the road this summer, Hyundai Motor America aims to bring more attention to the environmental and economic benefits of driving more fuel efficiently, with the launch of its initiative to make August "National Fuel Efficiency Month."

Hyundai plans to put a spotlight on fuel economy this summer with consumer tips and compelling content which inspire consumers to embrace more fuel-efficient driving, saving dollars and reducing greenhouse gas emissions. Hyundai will petition Washington to deem August the official awareness month for fuel efficiency by encouraging fuel-conscious consumers to sign a petition.

"As America's most fuel-efficient car company, we want to inspire people and show them how fuel efficiency can help their wallets and the planet at the same time, no matter what kind of car they drive," said John Krafcik, president and CEO, Hyundai Motor America. "There's a day, week or month for just about everything else, so we feel the time is right for a national Fuel Efficiency Month to help shine a spotlight on the ecological and economic benefits here."

Fuel Efficiency Month will focus national attention on the need for everyone to take simple measures to improve fuel efficiency such as keeping tires properly inflated, making sure the vehicle is well tuned, improving driving habits and using features like cruise control. The program also includes information about making wise decisions in the vehicle purchase process. These measures will help the U.S. reduce fuel consumption and emissions from fossil fuels.

The multi-faceted campaign kicked-off on today, World Environmental Day, with four simultaneous events in New York, Austin, Chicago and Las Vegas, where consumers can witness firsthand the benefits of driving a more fuel-efficient vehicle, while receiving real-world tips on improving fuel economy. To support the campaign, consumers are encouraged to visit
Hyundai's Facebook page for updates on the petition progress, fuel efficiency driving tips and a chance to win free gas for a year.