(February 9, 2015) CHICAGO — Hyundai will share its latest design and technology advancements, along with the all-new HCD-15 Santa Cruz Concept, Tucson Fuel Cell and SEMA vehicles at the Chicago Auto Show.

Making its Chicago debut, Hyundai’s innovative Santa Cruz Crossover Truck Concept (pictured below) reflects a completely new interpretation of truck utility for a new generation of car buyers. Also, for the first time ever, the zero-emissions Tucson Fuel Cell will be driven in Chicago by media attending the Concept & Technology Garage event.

The vehicle will also be on display at the Hyundai booth during media and public days of the show. In addition, several of Hyundai’s SEMA tuner vehicles will make their Chicago debut this year, celebrating designs from some of the best aftermarket engineers in the industry.

“Hyundai’s focus on innovative design, safety and technology continues to forge a path for our current and future products,” said Brandon Ramirez, senior group manager, product planning, Hyundai Motor America. “With products like the Tucson Fuel Cell and our Blue Link smartwatch app, we strive to deliver a consistent cadence of advanced technologies to meet the needs of today’s customers and provide the highest owner experience.”

Hyundai will reveal two new products, including a special edition Veloster.