(December 10, 2013) OFFENBACH, Germany — Hyundai is set to unveil Intrado, an iconic concept car that confirms the company’s ongoing commitment to innovation by previewing future developments for the brand, at the 2014 Geneva Motor Show.

Intrado is built around a super-lightweight structure made from a mixture of advanced materials and joined using a revolutionary technique that has the potential to change the way cars are constructed in the future. The car also features a next-generation hydrogen fuel cell drivetrain that is both smaller and lighter than that powering the assembly-line-produced Hyundai ix35 fuel cell.



Hyundai says Intrado will be the first Hyundai concept car inspired by Fluidic Sculpture 2.0. The result of close collaboration between Hyundai Motor’s design and engineering teams, Intrado was styled and engineered primarily at Hyundai Motor European R&D center in Rüsselsheim, Germany — as indicated by its codename, HED-9 (Hyundai Europe Design).

Intrado takes its name from the underside of an aircraft’s wing, which produces lift, enabling flight to take place. The advanced technical aspects of Intrado also take inspiration from aircraft, such as the use of advanced materials, removal of all unnecessary weight, a style born solely of purpose, and a highly efficient powertrain.

Peter Schreyer, president & CDO of Hyundai Motor Group, commented: “Hyundai Intrado envisages a motoring future that encapsulates the efficiency and freedom associated with flying. I believe in the power of mobility to deliver emotional as well as physical connections and this car helps us find again the joy of discovery. Intrado shows that future cars can be relevant and exciting.”