Hyundai and Quaker State announce lubricant alliance

(March 1, 2014) FOUNTAIN VALLEY, Calif. — Hyundai Motor America has announced a relationship with Shell Oil to recommend its Quaker State branded motor oils for Hyundai’s dealer network as part of a new lubricants program. Beginning in March, Hyundai dealers participating in the Hyundai Lubricants Program will provide Quaker State branded motor oils for the vehicles they service.

Hyundai also uses Quaker State as the primary supplier of initial motor oil for its vehicles as they roll off the assembly line.

"Just like Hyundai, Quaker State — a leader in consumer automotive products and vehicle care for more than 80 years — is built on assurance and providing the best value to its customers. Quaker State, one of the industry’s most innovative motor oil brands, makes it its mission to help consumers get the most out of their vehicles by extending vehicle longevity and improving durability," Hyundai said in a press release.

“Hyundai Motor America’s commitment to our consumers is exemplified by our 10-year/100,000-mile powertrain warranty and the Assurance Connected Care program,” said Frank Ferrara, executive vice president, customer satisfaction, Hyundai Motor America. “We’re proud to work with Quaker State, a brand well-known for quality lubricants, to further that commitment. Hyundai recognizes the dedication of Quaker State to produce motor oil that helps improve cars’ performance, efficiency, emissions and durability.”

“Shell and Hyundai have a global relationship that dates back to 2005 and it is our shared focus of putting our customers first that makes this U.S. dealership program a natural fit,” stated Shell Lubricants Global Key Accounts Vice President Steve Reindl. “More than 200 Shell Lubricants scientists around the world work every day to create innovative products. One result of their work is Quaker State Ultimate Durability Full Synthetic Motor Oil, designed to deliver motorists a fuel economy savings of an average of five cents per gallon, while providing unsurpassed protection against friction-related wear. We are pleased that Hyundai’s customers in the U.S. can benefit from our Quaker State products.”