Honda returning to the Super Bowl with all-new 2017 Honda CR-V

(January 3, 2017) TORRANCE, Calif. — Honda is set to return to the big game in 2017 with the television debut of the completely redesigned and reengineered 2017 Honda CR-V on Feb. 5 during Super Bowl LI, where more than 100 million viewers will get a closer look at the newest edition of America's best-selling SUV.

This is the third time CR-V will be featured during the big game, including the 2012 launch of the previous generation CR-V in a commercial paying homage to a well known coming-of-age character in "Matthew's Day Off," and following the CR-V's first appearance in 1997, coinciding with the launch of the first-generation CR-V.

Last year's highly successful "A New Truck to Love" ad introduced the new Ridgeline pickup to Queen's iconic "Somebody to Love," generating more than 100,000 hand raisers for Honda's innovative new truck.

"The Super Bowl is the appropriate stage to introduce America to the bold and sophisticated new Honda CR-V," said Susie Rossick, assistant vice president, Honda Auto Marketing. "With the largest audience and reach of any single television event, the Super Bowl is a platform befitting the CR-V's status as the best-selling SUV in America, and the perfect place to celebrate CR-V's 20th anniversary."

The 2012 Honda CR-V "Matthew's Day Off" spot featuring that well-known coming-of-age character was created to connect with the 2012 CR-V's youthful target audience. The spot was a big hit four years ago and quickly became one of the most talked-about ads even before it aired during the game.

The 2017 CR-V went on sale on Dec. 21 and boasts bold new styling, a more premium interior, the model's first-ever turbocharged engine and a host of new features and technologies aimed at maintaining CR-V's status as the outright benchmark in the highly popular compact SUV segment.

The all-new 2017 CR-V is the fifth-generation model of the best-selling SUV of the past 20 years1, and nearly 4 million CR-Vs have been purchased since the debut of the first-generation CR-V in 1997. In 2016, CR-V is on its way to its best sales year of all-time and will mark seven straight years of U.S. sales growth for CR-V.