Honda makes massive investment in music, launches Honda Stage

(June 12, 2014) TORRANCE, Calif. — Building on its deep foundation in bringing music to fans, American Honda has brought together an unprecedented group of entertainment and technology leaders, including Clear Channel Media and Entertainment (iHeartRadio), Live Nation, REVOLT, Vevo and YouTube, to produce and distribute some of the best original, high-quality, music content available under the new Honda Stage name, through dozens of live events and exclusive online content.

Honda Stage is a unique 360-degree, multi-platform music program designed to meet music fans in environments where they are already searching for and consuming music, providing Honda an opportunity to further build brand awareness and loyalty.

Launching in phases starting today, Honda Stage will offer music fans access to custom live and online music programming and performances, behind the scenes content, artist interviews and more at www.youtube.com/HondaStage. With the launch of this channel, Honda becomes a major music curator, as YouTube is the largest distributor of music content and the number one environment for music viewing.

"Breaking through the clutter and reaching younger buyers through traditional advertising is proving more and more difficult in this always-on, digital generation," said Tom Peyton, assistant vice president of Advertising and Marketing for American Honda Motor Co., Inc.

"Honda is making an even bigger investment in music than ever before. To bring this type of experience to music lovers we had to assemble a program from scratch bringing together both live and online elements that can only be found through Honda Stage."     

      
The Honda Stage program brings Listen, View, Attend opportunities through:

    • Honda Stage at the iHeartRadio Theater L.A. will bring dozens of live and intimate performances by the hottest acts. The concert series will be promoted on air and online across Clear Channel radio stations, which reaches more than 245 million monthly listeners nationwide, and through iHeartRadio, Clear Channel's all-in-one digital music service.

    • Several major custom Honda Stage concert events in iconic locations across the U.S. produced by Live Nation

    • Honda Stage at REVOLT Studios Hollywood will deliver regular live interviews and in-studio performances on the Honda Stage, broadcast on REVOLT TV, the iOS and Android REVOLT apps and the Honda Stage YouTube Channel

    • Honda Stage at top US Festivals, including performances by leading artists at Governors Ball in New York, Austin City Limits Music Festival and Music Midtown in Atlanta

    • Honda Civic Tour, now in its 13th year, will become three successive tours targeting specific genres, featuring Grouplove and Portugal. The Man, American Authors and 3BallMTY. For additional information on the 2014 Civic Tour visit: www.hondacivictour.com.