Honda debuts new Hispanic marketing campaign for 2017 Ridgeline

(July 6, 2016) TORRANCE, Calif. — Honda is launching a new integrated Hispanic marketing campaign for the redesigned 2017 Ridgeline pickup truck, which went on sale in late June. The multi-platform campaign appeals to the brand's expanding market of Hispanic customers and will launch with the Ridgeline's official sponsorship of the Univision Deportes' broadcast of "Campeón de Campeones," the emblematic Mexican soccer championship match between the winners of the two most recent Liga MX seasons, taking place on July 10 in Los Angeles.

The new Ridgeline Hispanic marketing campaign produced by Honda's Hispanic Advertising agency Orcí includes TV, digital, social and experiential executions highlighting the Ridgeline's capabilities and new levels of versatility, while touting its industry-exclusive key features.

"The Honda Ridgeline's incredible versatility and one of a kind features are what set it apart from other midsize trucks, and make it the perfect vehicle for people's daily lives or special tailgating events," said Gina Jorge, manager of Multicultural Marketing at American Honda. "Debuting Ridgeline to fans of Campeón de Campeones is a fantastic opportunity to show how Ridgeline can bring friends and family together."