(May 18, 2016) MILWAUKEE — For less than seven bucks a day, Americans can own a new Dark Custom Harley-Davidson Roadster motorcycle. To bring $7-a-day to life, Harley-Davidson created its first-ever free motorcycle-share pop up so everyone (at least through Friday) can test ride a new motorcycle and feel the difference of the nimble Roadster's air-cooled 1200cc V-Twin engine in urban environments.

"We borrowed the popular bicycle share concept for a few days to showcase how folks can afford to own this new racing-inspired motorcycle," said Dino Bernacchi, Harley-Davidson U.S. marketing director. "This will give riders an opportunity to experience an all-new and more exhilarating way to get around the city. A trip across town on two-wheels will never be the same." 

Temporary Harley-Davidson motorcycle-sharing stations featuring the Roadster will pop-up in select U.S. cities, including Portland, Los Angeles and Harley-Davidson's hometown of Milwaukee, just as the new motorcycle hits local dealerships.

"This whole effort is designed to show just how attainable owning a new Harley-Davidson motorcycle can be. So, if folks can't make it down to one of our pop-ups, they can head to a local Harley-Davidson dealer and see for themselves how owning a new Roadster or one of eight other new Harley-Davidson motorcycles can cost less than $7 a day," Bernacchi added.

"It's easier now than ever to own a Harley-Davidson with the new Roadster, or look into the Street 500 starting at $99 a month."

Harley-Davidson motorcycle-share location and hours:

Milwaukee: May 18-20, 10 a.m. – 2 p.m.

    The Harley-Davidson Museum
    Third Ward District – Broadway between Chicago and Menomonee

Portland: May 18, 10 a.m. – 2 p.m.

    PDX Speedshop
        1313 NW Kearney Street, Portland OR

Los Angeles: May 18, 10 a.m. – 2 p.m.

    Glendale Harley-Davidson
        3717 San Fernando Road, Glendale CA

Fueled by 60 Years of Heritage, Roadster Leads the Pack
Ideal for city streets, the latest Dark Custom model provides modern performance with a combination of new wheels and tires mated to premium suspension components and an air-cooled 1200cc V-Twin engine that delivers a strong pulse of mid-range torque so riders can turn it loose at the green light.

The new Roadster model joins the Dark Custom lineup with a minimalist, fastback design inspired by classic models and current trends in garage-built custom bikes. At home in urban environments and on twisting roads, Roadster makes a bold visual statement and features a minimalist retro design with a profile reminiscent of vintage racing motorcycles from the 1950s and 1960s.