GM's Chinese-only Baojun 630 begins national launch tour

(August 10, 2011) SHANGHAI — The Baojun 630, the first model from SAIC-GM-Wuling’s (SGMW’s) new Baojun passenger car brand, began its national launch tour today in Chengdu.

Baojun is one of four brands being offered by GM’s joint venture partnerships with SAIC in China, joining Buick, Chevrolet and Cadillac.

“We are proud to be bringing our much-anticipated midsize sedan to the people of China,” said Kevin Wale, President and Managing Director of the GM China Group. “The launch tour gives those who are looking for high-quality, affordable personal transportation the opportunity to get to know and appreciate the Baojun 630.”

The Baojun 630 is initially being targeted at consumers in China’s second- and third-tier cities. It will gradually be rolled out in first- and fourth-tier cities nationwide.

More than 120 Baojun 4S retailers are opening for business during the national launch tour, which is also visiting the cities of Zhengzhou, Nanning, Jinan, Changsha, Shijiazhuang, Nanjing and Harbin. Three variants of the Baojun 630 are being offered at a retail price of between RMB 62,800 and RMB 73,800.

The Baojun 630 has a functional aesthetic design that incorporates signature elements of the brand’s DNA. Its sporty, streamlined body features a raised high waistline. The front face – with its "dual-wing" design and smooth, flowing lines – gives the sedan a dynamic presence. It is complemented by “hawk-eye” taillamps.

The Baojun 630 is equipped with a 1.5-liter P-TEC engine along with a five-speed transmission. The engine generates maximum power of 81 kW (108 horsepower).

SGMW, a joint venture between GM China, Shanghai Automotive Industry Corporation Group (SAIC) and Wuling Motors, was launched in 2002.