(August 3, 2022) FOUNTAIN VALLEY, Calif. — Genesis has announced U.S. pricing for its upcoming flagship sedan, the 2023 G90. Starting from an MSRP of $89,495 including destination charge, the G90 represents the ultimate expression of the brand’s design, bringing the latest technologies and comfort amenities to the Genesis lineup.

“We are pleased to introduce our 2023 G90 flagship sedan to U.S. customers this month,” said Claudia Marquez, chief operating officer of Genesis Motor North America. “With its advanced technologies, leading safety features, and top-class comfort amenities, G90 puts customers at the center of a new refined driving experience.”

At its starting MSRP of $89,495, the 2023 G90 comes comprehensively equipped with the brand’s entire Highway Driving Assist suite of safety and driver assistance features. It also brings Digital Key 2 to the G90 lineup for the first time. Using sensors positioned around the vehicle, Ultra-Wideband (UWB) allows drivers to automatically unlock their vehicle as they approach, using only their compatible Apple iPhone, Apple Watch or Samsung phone.

The Digital Keys are paired using Apple Wallet and Samsung Pass. The vehicle intelligently recognizes the driver and automatically authenticates them, loading their customized vehicle preferences. Genesis Digital Key 2 also allows the vehicle owner to securely share keys with others. For example, a driver with an Apple device may share their key with another via iMessage, and also limit access to the vehicle with the click of a button.

G90 also brings Mood Curator, an all-new feature, to the Genesis lineup for the first time. Mood Curator enables integrated control of features like ambient lighting, the sound system, the fragrance system, massage seats, and electric curtains, to create an ambient environment that further enhances the passenger experience. The car offers four different mood modes, each of which can be customized for a high level of personalization.

In its second configuration at an MSRP of $99,795, G90 brings a host of available new features to the Genesis lineup, elevating the driving experience. Advanced technologies including Multi-Chamber Air Suspension and Rear Wheel Steering offer a comfortable and quiet ride, complemented by the Easy Close Power Doors and rear-passenger massage seats that complete the serene cabin.

Virtual Venues Live is a virtual, 3D-surround sound function, only available in G90. It recreates the sound characteristics of spaces that are optimized for certain types of music featuring settings such as Boston Symphony Hall, and delivers on that sound with an impressive 26-speaker Bang & Olufsen audio system. Virtual Venues Live monitors the interior through an in-car microphone and simultaneously creates signals that reproduce the sound field characteristics of the selected space. Then, the system minimizes and stabilizes in-car noise according to the speed of the vehicle while delivering audio through its 26 speakers.

Last week, Genesis Motor America announced the continuation of its Priority One program, now available for the upcoming 2023 G90. Customers may now express interest in G90 Priority One by visiting www.genesis.com and providing their contact information. Priority One members will be contacted and may submit a $1,000 refundable deposit to secure their place among the first to purchase the new 2023 G90.

The program delivers a personalized shopping experience curated by a dedicated concierge agent. Priority One members will receive updates throughout the process and will ultimately be connected with their Genesis retailer of choice.

The 2023 Genesis G90 flagship sedan will soon be arriving at U.S. retailers, with the first customer deliveries expected to begin on Aug. 10.