(January 24, 2019) FOUNTAIN VALLEY, Calif. — Genesis, the official luxury vehicle of the National Football League, will award the Offensive and Defensive Most Valuable Players with a 2019 Genesis G70 luxury performance sedan at the 2019 NFL Pro Bowl this weekend in Orlando, Fla. The Pro Bowl celebrates football with a week-long schedule of events and festivities culminating the game’s national telecast on Sunday, Jan. 27.

“This year’s Pro Bowl athletes were born to rise above the competition; they represent the NFL’s best of the best,” said Erwin Raphael, executive director, Genesis Motor America. “This parallels the ascension of Genesis in the luxury segment, where the G70 was named 2019 MotorTrend Car of the Year, one of CAR and DRIVER’s 10Best for 2019, AutoGuide’s 2019 Car of the Year, Road Show by CNET’s 2019 Vehicle of the Year, and most recently, the 2019 North American Car of the Year.

"We’re proud to award the Pro Bowl’s top players with a car designed and engineered to meet their exceptional standards.”

Genesis will also provide fans with an elevated experience at Super Bowl Live presented by Verizon at Super Bowl LIII in Atlanta and will introduce sponsored activities including a leather monogramming workshop, complimentary beverages, and the full vehicle lineup, including the G70.