(April 22, 2013) SHANGHAI — Continuing to deliver on its promise to bring 15 new vehicles to China by 2015, Ford Motor Company is giving visitors to Auto Shanghai 2013 an exclusive look at its new generation of global vehicles and smart technologies.

Alongside an impressive lineup of vehicles and several regional debuts, Ford is injecting new energy into the compact car segment with the global introduction of an exciting new concept car.
 
The all-new Ford Mondeo, at right, being displayed for the first time at an Asian auto show, redefines its segment with groundbreaking, elegant design and premium technology. Auto Shanghai 2013 also marks the global premiere of the all-new 1.5-liter EcoBoost engine, which offers a winning combination of power and fuel efficiency.
 
The Ford Mondeo shares the stage with other new production cars such as the recently launched Ford Fiesta, Ford’s best-selling small car, and the high-performance Ford Fiesta ST hot hatch. The new Ford Explorer, Ford Kuga SUV and versatile Ford EcoSport urban SUV round out Ford’s full range of SUVs on display.



With an eye to the future in China, Ford also has taken the wraps off a new concept car as it works to offer customers greater choice in the growing C-segment. Ford is using the Shanghai show as an opportunity to display the Ford Escort Concept, pictured above, to Chinese consumers seeking a fun driving experience and high level of technology, consumers who also value exceptional roominess, uncompromised functionality and sophisticated design.
 
“This compact concept highlights the strength of our global One Ford approach to vehicle design, and represents how we can make use of our global design language to bring refined designs to attainable vehicles,” said Jim Farley, executive vice president, Global Marketing, Sales and Service and Lincoln, Ford Motor Company.

“Designed with the Chinese consumer in mind, the new Escort Concept has the potential to strengthen our product portfolio here in China as we take advantage of opportunities for diversification within the compact car segment.”
 
“Auto Shanghai is always a special experience, and this year we’re excited to have an especially compelling display of our One Ford vehicles and technologies to serve our customers and entice auto enthusiasts,” said John Lawler, chairman and CEO, Ford China. “From the stylish and refined Mondeo, to the versatility of SUVs like EcoSport and Explorer, to the performance and excitement of Fiesta ST, to our stunning new concept car, we have something for everyone.”
 
Leading the product introductions at the Ford stand is the all-new Ford Mondeo, bringing unparalleled levels of elegance, excellent driving dynamics, smart technologies and high fuel efficiency to the midsize segment.
 
The premier expression of Ford’s new global design language, Mondeo’s refined and emotional character extends from the stunning exterior through to an interior that offers excellent ergonomics and superior craftsmanship, with minimized interior panel gaps, soft-touch materials and a driver-focused centre console.
 
In China the Mondeo will be offered with Ford’s all-new 1.5-liter EcoBoost engine for the first time. The fifth and latest member of Ford’s global family of EcoBoost engines, the 1.5-liter is projected to produce 133 kW of power at 6,500 rpm and peak torque of 240 Nm from 1,750 to 4,500 rpm. The 1.5-liter features specific technologies to reduce noise, vibration and harshness, delivering an engine that is quiet and refined. The all-new Ford Mondeo also will be available with the 2.0-liter EcoBoost engine.
 
“We’ve gone further in every aspect to bring to China the most premium Mondeo we have ever designed, developed and built,” said Marin Burela, president & CEO, Changan Ford Automobile Co., Ltd. “The all-new Mondeo is designed to stir the senses and transform expectations of what a car can be. It’s truly a flagship car, offering our Chinese customers class leading levels of refinement, driving pleasure and excitement. The Mondeo will raise the bar in craftsmanship, style and technology- delivering what we believe our loyal Chinese customers truly want and value.”