Ford teams up with Jay Leno for new show's 'Green Car Challenge'

(September 9, 2009) DEARBORN, Mich. — Ford Motor Company is teaming up with "The Jay Leno Show" and providing an all-new battery electric Ford Focus that celebrities will drive as a way to showcase Ford's leadership on fuel efficiency and electrified vehicles.

Ford's electric Focus will be the exclusive vehicle for The Jay Leno Show in a segment the host calls the "Green Car Challenge." The battery electric vehicle, specially made for the show, foreshadows elements of the electric Focus that Ford will begin selling in North America in 2011.

"Having our Focus battery electric vehicle on the show is a great way to demonstrate how fun to drive these cars really can be," said Lisa Drake, chief engineer, Ford Hybrid and Battery Electric Vehicle Programs. "Beyond the immediate excitement of driving, it demonstrates that Ford is investing in this technology and that we're committed to electric vehicles."

Ford has an aggressive plan to put at least four electrified vehicles on the road in North America by 2012, including the Focus BEV in 2011, as well as new hybrids and a plug-in hybrid.

"Ford is absolutely committed to delivering best-in-class fuel efficiency with every new vehicle we introduce," said Derrick Kuzak, Ford group vice president, Global Product Development. "The Focus showcases how electric vehicles can be smart, green, fast and fun. It also illustrates Ford's commitment to fuel efficiency and doing our part to contribute to a better world."

Leno will showcase Ford's electric Focus when the show kicks off Sept. 14. Celebrity guests will complete against each other in the "Green Car Challenge" segment.

Ford's hybrid and battery electric vehicle program team worked together with Ford Racing to develop the special BEV for the show. It took three weeks to build the car and another couple of weeks to properly tune the suspension so it could be driven fast on a racetrack. The development work was done at Ford's Michigan Proving Grounds in Romeo, Mich.

The Focus BEV built for the show has a split battery pack, with one battery in the cargo area and one underneath the car in the space normally occupied by a fuel tank. Because this Focus is built to race, it is equipped with a roll bar and five-point harness for the driver.