Ford Taurus named Kelly Blue Book's "Best Redesigned Vehicle"

(December 13, 2009) For the second consecutive year, Ford has captured Kelley Blue Book’s kbb.com “Best Redesigned Vehicle” award, this time for the hot-selling Taurus sedan. Last year, the honor went to the 2009 Ford F-150.

“This is not your father’s Taurus. For us it’s a massive departure,” said James Bell, executive market analyst for Kelley Blue Book’s kbb.com. “It reinvigorates a brand that everybody wants to be proud of, applaud, and be excited about.”

Bell says it wasn’t just one feature that earned Ford’s all-new Taurus the distinction of being named 2010 Best Redesigned Vehicle.

“It’s the whole package – great value, great build quality and great technology,” he said. “We at Kelley Blue Book couldn’t help but embrace the new Taurus.”

“What’s amazing about the Taurus is that it just bristles with technology at such a responsible and very acceptable price point,” said Bell. “I think that’s what makes it somewhat revolutionary.”