(March 25, 2014) BANGKOK, Thailand — Presenting a breakthrough blend of strength, style and technology, Ford showcased the new Ford Everest Concept at the Bangkok International Auto Show today. The ASEAN debut of the Ford Everest Concept follows its global reveal in Sydney in August 2013.

“The Ford Everest Concept shows the bold new direction that we envision for a mid-size, seven-seat SUV that has been designed for ASEAN and global markets,” said Matt Bradley, president, Ford ASEAN.



“Extending Ford’s unsurpassed heritage of creating class-defining SUVs, the Everest Concept features a stunning design that hints at its toughness and exceptional capability. And, like the current Everest, the production version of this next-generation SUV will be built right here in Thailand.”

The Ford Everest Concept builds on Ford’s SUV expertise and is aimed squarely at the global utility market, which grew 13 percent in 2013. Thanks to its global strengths and growing lineup of products, Ford outpaced this rapidly growing segment in 2013, selling 1.2 million utility vehicles, up 35 percent from a year earlier.

A vehicle like the Ford Everest Concept should strengthen Ford’s utility offering in the fast-growing ASEAN region, and comes after the introduction in the region of the all-new Ford EcoSport, a class-defining urban SUV.

Created by Ford’s regional design and product development team in Australia, the Ford Everest Concept is the latest proof point of Ford’s regional design and engineering capabilities, as it creates world-class vehicles for markets in Asia Pacific and around the world.

“The Everest Concept represents our vision of a global Ford vehicle with regional heritage that will allow customers to take on the world,” said Bradley. “It shows how we continue to implement an ongoing product-led transformation and further expand our showrooms across the ASEAN region.”