(January 8, 2010) For the 33rd year in a row, Ford’s award-winning F-Series is America’s best-selling truck with 2009 sales of 413,625. F-series outsold its nearest truck rival by more than 97,000 units, the largest margin in three years. In addition, for the 28th consecutive year, F-Series is once again America’s best-selling vehicle of any type – car, crossover, SUV, truck or van.

F-Series sales for 2009 totaled 413,625, which increased its segment share by 4 percentage-points. December sales for F-Series were 48,209, a 16 percent increase over December 2009 and the best sales month since March 2008.

“When it comes to trucks, only one stat matters — how customers vote with their wallets,” said Doug Scott, truck group marketing manager. “And the results are clear — the capability, productivity, technology and value of Ford F-Series is unmatched.”

The F-150 was redesigned inside and out for 2009 and set a new benchmark for full size pickups with new high-strength, lighter-weight chassis that delivers more class-leading towing and hauling capability and unsurpassed fuel economy.

During the past six years, the “core trucker” – those who use their truck’s towing and hauling capability for work and play – has jumped to 40 percent from 30 percent of the light-duty full-size pickup market. In the commercial/fleet portion of this core trucker sub-segment, Ford F-Series continues to dominate. The F-150 has 44 percent of the light duty commercial/fleet market; and Super Duty is stronger still with over 56 percent of heavy duty commercial/fleet market.
New to F-Series for 2010 is the F-150 Harley-Davidson and the off-road F-150 SVT Raptor, winner of the 2009 Truck of Texas.