Ford commercial fleets will have 100 percent fuel-efficient powertrains

(April 24, 2010) Ford, the industry leader in commercial and government fleet sales, will offer 100 percent of its fleet vehicles this year with fuel-efficient powertrains and other sustainable technologies — including battery electric, hybrid, natural gas, propane, E-85, biodiesel (B20) and EcoBoost — making the Blue Oval the industry’s greenest full-line fleet provider.

“Companies and the government are greening their fleets, and Ford is here to help,” said Mark Fields, Ford’s president of The Americas. “Ford is driving America with a full line of vehicles featuring alternative fuel powertrains and advanced sustainable technologies aimed at improving fuel economy, reducing CO2 emissions and significantly reducing the cost of owning our vehicles for fleet customers nationwide while providing healthy returns to our business.”

In 2009, Ford commanded the largest share of commercial and government fleet sales, with 32 percent and 44 percent, respectively.

Ford F-Series, Ranger, Econoline, Fusion, Escape and Taurus were the sales leaders in their respective commercial segments. Plus, F-Series, Crown Victoria and Econoline were the top three sellers in the government fleet sector.

“Fleet customers are turning to Ford because our comprehensive product lineup provides solutions for virtually every need,” said Kevin Koswick, director of Ford North American Fleet, Leasing and Remarketing Operations. “Plus, the top quality, class-leading fuel economy and strong resale values of our vehicles help reduce vehicle ownership costs and provide a compelling value proposition.”

Ford’s improving residual values is the main reason. From the 2009 to the 2010 model year, Ford achieved the industry’s largest gain in resale values, an increase of roughly $1,300 per vehicle.

Resale value of Ford’s three brands at auction rose 23 percent from a year ago to outpace the industry, which saw resale values increase by 19 percent, according to the latest National Automobile Dealers Association auction data. Additionally, Kelley Blue Book recognized the 2010 Ford Taurus and 2010 Ford Super Duty with its Best Resale Value Awards, singling out the full-size car and full-size pickup as vehicles expected to hold the greatest proportion of their value after five years of ownership.